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HUBSPOT SM CERTIFICATION EXAM QUESTIONS AND ANSWERS -6
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HUBSPOT SM CERTIFICATION EXAM QUESTIONS AND ANSWERS -6
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HUBSPOT SM CERTIFICATION EXAM QUESTIONS AND ANSWERS #6There are many benefits to having a social media strategy. Which answer is NOT one of
them? - correct answer Social media helps you send better emails
Which KPI is most likely to be a vanity metric? - correct answer Reach
On which social network should you share content more frequently? - correct answer Twitter
Which of these KPI's demonstrate engagement? Choose all that apply - correct answer Sharing and retweets; likes or favorites
True or false? A buyer persona is as important as business objectives when developing a social media strategy. - correct answer True
What's the difference between social listening and social monitoring? - correct answer Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective
Which network has the longest life for a piece of content? - correct answer Pinterest
Why would you want a service to help you manage and discover influence? - correct answer To identify individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. - correct answer True
What do senior leaders care about when it comes to your social media plan? Choose all
that apply. - correct answer Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - correct answer False
True or false? In social media, a service level agreement (SLA) refers to how much time
passes between what a customer reaches out and when the company responds. - correct answer True
What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? - correct answer Position your program as an experiment or pilot
True or false? The Holistic model is the most common social team structure used by organizations today. - correct answer False Why do stakeholders matter as you begin to develop your team structure? - correct answer Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders
What is the biggest challenge that most social media practitioners have? - correct answer Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - correct answer
Distributed
True or false? You should revisit your KPI's every 18 months. - correct answer False
Why should you be careful about monitoring competitors? - correct answer It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer
How can social listening increase customer advocacy? - correct answer Responding to social posts- whether they're positive or negative- shows that you're listening and your customers are being heard
True or false? Social listening can help you find leads. - correct answer True
When it comes to social listening, how do you know which social media networks to start with? - correct answer Start with the social networks your buyer personas use to learn about and interact with brands
How can social media monitoring inform your sales and product team? - correct answer Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs
Why are UTM parameters so valuable to your social listening and monitoring program? - correct answer They allow me to track where traffic is coming from on social media
Why do you need to develop a business case for a new social monitoring technology? - correct answer To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize what value
What should you do if your competitor has a big public blunder? - correct answer Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound methodology. - correct answer False
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