100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MGT 103 Midterm (Bates); Questions and Answers 100% Pass $12.99   Add to cart

Exam (elaborations)

MGT 103 Midterm (Bates); Questions and Answers 100% Pass

 26 views  2 purchases
  • Course
  • Mgt 103
  • Institution
  • Mgt 103

MGT 103 Midterm (Bates); Questions and Answers 100% Pass marketing Correct answer-interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era Correct answer-1930s-1970s production era Correct answer-s ...

[Show more]

Preview 2 out of 13  pages

  • July 25, 2024
  • 13
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
  • Mgt 103
  • Mgt 103
avatar-seller
GOLDTUTORS
MGT 103 Midterm (Bates); Questions and
Answers 100% Pass
marketing Correct answer-interpret the needs and wants of customers, communicate
solutions, facilitate change, decision making is messy and may not be "right" answer




sales era Correct answer-1930s-1970s




production era Correct answer-1850-1930s




marketing concept era Correct answer-1950s-2000s




customer relationship era Correct answer-1980s-present




marketing concept Correct answer-identifies needs and wants of the customer and
provides it to them better than the competition can




need Correct answer-a physiological or psychological necessity, doesn't have to be daily




want Correct answer-the way you would best like to satisfy the need




market segmentation Correct answer-dividing the market into more similar groups of
consumers

, MGT 103 Midterm (Bates); Questions and
Answers 100% Pass
product positioning Correct answer-how you place an object in the mind of the consumer




market Correct answer-group(s) of consumers that can be characterized by their interests
or buying habits; have the desire and ability to buy an offering




industry Correct answer-exists to serve a market; a collection of products and service
providers positioned for a target audience




target market Correct answer-the group(s) of consumers an organization directs its
marketing efforts to




marketing mix Correct answer-product, price, promotion, place




perceptual map Correct answer-a subjective map from the mind of the consumer




variety Correct answer-in theory: having options increases the chances to find the perfect
flavor/style/etc




in practice: having too many options/variety requires too much cognitive ability




paradox of choice Correct answer-greater:

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller GOLDTUTORS. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $12.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$12.99  2x  sold
  • (0)
  Add to cart