Exam (elaborations)
Tarleton Marketing Research Test 1 Questions And Answers With Verified Solutions Graded A+
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3 Functional Roles of Marketing Research - 1. Descriptive 2. Diagnostic 3. Predictive Casual - - Establish cause-and-effect relationships between variables. Data Sources - - Secondary and Primary data Data vs. Information - Data are raw facts; information is organized and interpreted data in a...
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