Marketing Training Exam Questions And Correct Answers.
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Course
MKTG
Institution
MKTG
What are the two main goals of direct marketing?
A. to identify a potential customer and obtain an immediate response
B. to obtain an immediate response and to facilitate a purchase
C. to obtain an immediate response and build a lasting customer relationship
D. to provide information and buil...
Marketing Training Exam Questions And Correct Answers.
What are the two main goals of direct marketing?
A. to identify a potential customer and obtain an immediate response
B. to obtain an immediate response and to facilitate a purchase
C. to obtain an immediate response and build a lasting customer relationship
D. to provide information and build a lasting customer relationship
E. to save marketing dollars and facilitate a purchase - Answer C
Which of the following is essential for direct marketing to be effective?
A. an outline presence
B. a good customer database
C. a well-trained sales force
D. inbound telephone marketing
E. digital direct marketing technologies - Answer B
Which of the following is NOT one of the four major online marketing domains?
A. B2C - business to consumer
B. B2R - business to retailer
C. B2B - business to business
D. C2C - consumer to consumer
E. C2B - consumer to business - Answer B
_______________ are designed to build customer goodwill and to supplement other sales channels rather than to sell than to sell the company's products directly. A. marketing websites
B. corporate websites
C. small business websites
D. non-profit corporation websites
E. rich media display ads - Answer B
Most consumer products marketed internationally are:
A. standardized in promotion and overall communication B. produced are (1) location in global manufacturing operations
C. adapted and changed to meet the preferences of different cultures in different countries
D. distributed in a direct distribution channel/method
E. both A and D - Answer C
For international marketing, companies typically start with ____________, working through independent
international marketing intermediaries. It involves less investment because the firm does not require an overseas sales force or set of contacts an accounts. A. direct exporting
B. contract manufacturing
C. product adaptation D. indirect exporting
E. licensing - Answer D
The easiest market entry strategy for a company to market globally is ___________, and the most costly, complex, and riskiest method is ___________. A. licensing - joint venture
B. exporting - contract manufacturing
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