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Psychology of Consumer Behavior- As and A level summary notes $5.49   Add to cart

Summary

Psychology of Consumer Behavior- As and A level summary notes

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A comprehensive summary of Chapter 7 - Psychology of Consumer Behavior As and A level

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  • Chapter 7
  • July 29, 2024
  • 6
  • 2022/2023
  • Summary
  • Secondary school
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Available practice questions

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Some examples from this set of practice questions

1.

What is the hypothesis

Answer: It is possible to create environments which influence consumer spending

2.

What is considered \"Approach\" Behavior

Answer: Desire to stay longer, desire to explore further

3.

What is considered \"Avoid\" behavior?

Answer: Not wanting to stay in the environment, no desire to explore further

4.

What are the external variables? (name 3)

Answer: Signs, displays, size of building, style, location

5.

What are general interior variables? (name 3)

Answer: color scheme, flooring, lighting, music, scents

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