Summary
Psychology of Consumer Behavior- As and A level summary notes
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A comprehensive summary of Chapter 7 - Psychology of Consumer Behavior As and A level
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Available practice questions
Retail store architecture (The psychical environement)
Flashcards
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Flashcards
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Some examples from this set of practice questions
1.
What is the hypothesis
Answer: It is possible to create environments which influence consumer spending
2.
What is considered \"Approach\" Behavior
Answer: Desire to stay longer, desire to explore further
3.
What is considered \"Avoid\" behavior?
Answer: Not wanting to stay in the environment, no desire to explore further
4.
What are the external variables? (name 3)
Answer: Signs, displays, size of building, style, location
5.
What are general interior variables? (name 3)
Answer: color scheme, flooring, lighting, music, scents
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