Introduction to Optometry Exam Questions with Answers

Introduction to Optometry Exam Questions with Answers Why has advertising long been deemed incompatible with professionalism? - Answer-A fine line between self-promotion and making individuals aware. Advertising seeks a volume of business, which is at odds against quality and what's best for someone. What are the two principal ways in which advertising of health care is used to appeal to the public? - Answer-Offers of Economic Incentives. Depictions of Individual Superiority. What are the traditional means of advertising used by health care providers? - Answer-Newsletters, announcements, phone book, and Word of Mouth (which contains a guarantee of quality). How is marketing different from advertising? - Answer-Marketing is analysis based through a patient base. Determines practice demographics and informs patients of products or services applicable to them. Traditional means + websites used to tell patients. How does a commercial business exercise control over an optometrist who works for it as an independent contractor? - Answer-Office lease arrangements. Business establishes hours, scheduling flow of patients, walk in policy. What were the four basic provisions of the original optometry laws? - Answer-Definition of practice (no drugs or surgery). Regulation by an all-optician board. "Grandfathering" of practicing opticians. Exemption of physicians.