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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024
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MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 QUESTIONS AND ANSWERS
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[Company address] MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024 MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All questions answered with references. As marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with its owner/manager: the implications of doing business in Africa; the growth of the SME/SMME; opportunities presented by BRICS; client demography; migration; population changes in Africa; African markets; and factors that affect business in Africa. After the discussion with the owner of the chosen/identified SME /SMME, you must briefly summarise of the following: (a) Background of the chosen/identified SME/SMME (b) Key concepts about technological progress in Africa, the decision -making process behind African consumer buying, and marketing implications relating to growth in mobile and internet access QUESTION 1 Background and key concepts should not be more than half a page (5 marks for the background and key concepts). (5) Then answer the following questions: QUESTION 2The benefits of buying summaries with Stuvia:
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