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MGT 6311 Final Exam with 100% Verified Correct ANSWERS ANALYSED BY EXPERT. LATEST UPDATED 2024..
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MGT 6311 Final Exam with 100% Verified Correct ANSWERS ANALYSED BY EXPERT. LATEST UPDATED 2024..
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MGT 6311 Final Exam with 100% Verified Correct ANSWERS ANALYSED BY EXPERT. LATEST UPDATED 2024.. Youtube lStats l- l(correct lanswer) l-- lFirst lvideo laired lon l4/23/05 - lover l1 lbillion lunique lvisitors/month, l6 lbillion lhours lof lvideos/month - l25% lof lviews lcome lfrom lmobile ldevices l - lSecond llargest lsearch lengine lbehind lGoogle l - l17% lof lall linternet ltraffic - l56% lof lvides lare l<2mins Most lcommon lvideos l- l(correct lanswer) l-- lExplainers - lProduct lDemos l - lHow-Tos - lTestimonials Video lStats l- l(correct lanswer) l->4/5 lTwitter lusers lwatch lvideo lcontent lon lTwitter 10billion lvideos/day lare lwatched lon lSnapchat 500mi llion lpeople/day lwatch lvideos lon lFacebook 85% lof lvideos lwatched lon lFacebook lare lwatched lwithout lsound Video lViews l- l(correct lanswer) l-A lvideo lis lconsidered la lview lon lFacebook lif lit lruns lfor lat lleast l3 lseconds Impact lon lVideo lon lemail l- l(correct lanswer) l-Including lvideo lin lemail lincrease lconsumer lengagement land lhas lan loverall lpositive limpact lon lthe lchannel The lword l"video" lin lemail lsubject lline l - lincreases lopen lrates lby l~20% l - lincreases lCTRs lby l~65% - lreduces lunsubscribes lby l26% A lvideo lincluded lin lthe lemail lincreases lCTR lby l200-300% Impact lof lVideo lon lWebsites l- l(correct lanswer) l-Video lhas la lroughly l100% lincrease lin lconversion lrates Online lVideo lStats l- l(correct lanswer) l-- lonline lvideos lwill laccount lfor l80% lof lall lconsumer lweb ltraffic lby l2020 - l83% lof lconsumers lindicate lthey're lwilling lto lshare lvideos lthey llike lwith ltheir lfriends land lpeers - l85% lof lthe lUS linternet laudience lwatches lvideos lonline. Business lgoals lfor lusing lonline lvideo l- l(correct lanswer) l-- lCommunication - lSales - lLead lGeneratio n - lCustomer lService - lPromotion Customer lpreference/behaviors l- l(correct lanswer) l-- l2/3 lconsumers lprefer lwatching lexplainer lvideos l - l3/4 lmillennials lsay lvideo lhelps lthem lin lcomparison lshopping l - l40% lof lconsumers lsay lvideos lincreases lthe lchance lof lpurchasing la lproduct lthrough ltheir lmobile ldevices - l69% lof lusers lprefer lto lwatch la lvideo lto llearn la lproduct/service lthan lreading labout lit Video lContent lTips l- l(correct lanswer) l-- lCapture lattention learly - lShorter lis ltypically lbetter l(30secs l- l2mins) - lKeep lit lcasual - lMaintain lrelevance Onsite lVideo l- l(correct lanswer) l-Onsite lvideos lare la luse lof lvideos lon lan lorganizations lwebsite Online lVideo l- l(correct lanswer) l-Online lvideos lare lvideos lresiding lon la lthird-party lsite lsuch las lYouTube Benefits lof lOnsite lVideo l- l(correct lanswer) l-- lMake lWebsite lStickier: lmakes lcustomers lspend lmore ltime lon lour lsite l - lCapture lCustomer/Prospect lAttention: lhelp lpull lthe lcustomer ldeeper linto lthe lbuyer ljourney l - lCreate lBuzz: lcreate lnew lawareness land lintere st lvia lviral ladvocacy - lDisseminate lInformation lMore lClearly: leasier lfor la lcustomer lto lsee la lproduct lin laction - lBuild lproduct/service linterest: lSeeing land lhearing la lperson ltalk lcan lbe la lmore lengaging lprocess l - lEntice lConversion/Purchase: lhelp lthe linfluence lof lconversion lor lpurchase Onsite lVideo lBest lPractices l- l(correct lanswer) l-- lProviding lControl: lmake lit leasy lfor lusers lto lcontrol lthe lvideo - lContext: lthink labout lthe loverall lcontext lto lthe lvideo land lpotentially luse ltext, lmusic, limagery land lso lforth lto lfurther lenhance lthe lvideo - lHighlights: lmake lit lvery leasy lfor lusers lto lunderstand lthe ltopic lor ltopics land lthe llength lof lthe lvideo - lEase lof lDissemination: lmake lit lsuper leasy lfor lviewers lto lshare lour lvideos VSEO l(Video lSearch lEngine lOptimization) lCom ponents l- l(correct lanswer) l-- lKeyword lRelevance: lwe lwant lto lconsider lthe lbest lkeywords lto luse lthat lcorrelate lwith lour lvideos - lTitle: lspecify la ltitle lfor lthe lvideo - lDescription: lUsers lwill lsee lthis lwhen lvideo lresults lare lreturned, land lthey lmay lshow lin lsearch lengine lresults las lwell - lMeta lTags: lmetadata lassociated lwith lthe lvideo lto lhelp lthe lplatform lbetter lunderstand lwhat lthe lvideo lis labout - lKeep lChannel lContent lFresh: lset lup la lbrand laccount l- lWithin lthis laccount, lwe lcan lcreate la lchannel lthat's lspecific lto lour lbusiness lor lorganizationThis lis lwhere lwe lwant lto lhouse lour lvideos l - lEncourage lLikes land lSharing: lThis lmight lbe ldone lwithin lthe lvideo litself, land lwe lcan lalso lencourage lthis lbehavior lin lthe lvideo ldescription - lHD: lUpload lvideos lusing la lhigh-definition lformat VSEO l- lConsumer lDriven lComponents l- l(correct lanswer) l-- lRating: lViewers lof lvideos lcan lrate la lvideo lby lgiving lit la lthumbs -up lor lthumbs -downThe benefits of buying summaries with Stuvia:
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