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LATEST MGT 6311 - FINAL EXAM QUESTIONS WITH VERIFIED ANSWERS 2024
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LATEST MGT 6311 - FINAL EXAM QUESTIONS WITH VERIFIED ANSWERS 2024
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MGT 6311 - FINAL EXAM STUDY GUIDE QUESTIONS WITH VERIFIED ANSWERS 2024 YouTube is the ____ most visited site on the internet - ans✔2nd _____ of all adults use YouTube - ans✔74% or roughly 3/4 ____% of B2B decision makers use YouTube to research purchase - ans✔51% ___% of all videos published are _______ long - ans✔56%; less than 2 minutes 4 most common video types - ans✔1. Explainers 2. Product Demos 3. How -To 4. Testimonials ___% of Facebook videos are watched without ___________ - ans✔85%; Sound ____ million users visit FB video platform every day - ans✔75 ___% of IG users watch buy a product from a video ad - ans✔72 ___% view rate from LinkedIn video camp aigns - ans✔82 A view is considered a view on FB when _____________________ - ans✔it runs for at least 3 seconds When marketers include the word video in email subject line - ans✔A. open rates increase by 19% B. CTR increase by 65% C. unsubscribes decrea se by 26% D. All of the Above When a marketer includes a video in an email, CTR increases _____% - ans✔200-300 Generally, including videos have a roughly ____% increase on CVR - ans✔100 ___% of all consumer web traffic will be videos - ans✔80 ___% of c onsumers indicate that they're willing to share videos with their friends and peers - ans✔83 ___% of the US internet audience watches online videos - ans✔85 Business Goal for Using Online Video - ans✔Communication - powerful medium, building trust, establishing credibility Sales - lower barriers to purchasing online Lead Generation - promote offline sales transactions Customer Service - Customer education and self-service Promotion - create interest/engagement for brand offerings ___% of consumers would prefer watching a video to solve product related problems as opposed to dealing with a person - ans✔68 ___% of millennials find video helpful for comparison s hopping - ans✔74 ___% of consumers state that video increases the chance they'll purchase a product via mobile - ans✔40 Video Content Tips - ans✔1. Capture attention early 2. Shorter is typically better, unless educational 3. Keep it casual 4. Maintain r elevance Onsite Video - ans✔Use of video on company's website instead of YouTube, Social Media Why Onsite Video? - ans✔Make website stickier - stay longer Capture customer attention Create buzz Disseminate information more clearly Build product/service interaction with a human interaction Entice conversion/purchase Best Practices for Onsite Video - ans✔Providing Control - Stop, Pause, Rewing, etc. Context - Consider using text Highlights - Display video topics, duration, etc. Ease of Dissemination - ease to share VSEO - ans✔Video Search Engine OptimizationThe benefits of buying summaries with Stuvia:
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