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MKTG 4500 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS LATEST UPDATE 2024
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MKTG 4500 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS LATEST UPDATE 2024
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MKTG 4500 FINAL EXAM WITH ALL QUESTIONSAND ANSWERS LATEST UPDATE 2024 Which of the following social media expense do you want to
track so you can calculate ROI on your marketing
campaigns?
Work hours
Agency or freelance costs
Social media software and services Content development expenses
All the above -ANSWER All of the above
True or false: Ephemeral stories are quick bits of content,
both video and photo, often with fun filters and "stickers"
that disappear after a short period of time (1-24 hours). -
ANSWER True
Which network has the longest life for a piece of content? Facebook
Snapch
at
Pinterest -ANSWERPinterest
True or false? A buyer persona is as important as business objectives when developing a social media strategy. - ANSWER
True
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) Why would you want a service to help you manage and
discover influence?
To help you discover what hashtags are working the best To determine which channels are the most important
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout -ANSWERTo identify individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media
tool is to think about your business goals, then narrow down
your choices based on that goal criteria. -ANSWERTrue
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage Click-
through rates Customer satisfaction
Number of social followers -ANSWERCompetitive Advantage & Customer Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - ANSWER
False
True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds. -
ANSWERTrue
What is the biggest challenge that most social media practitioners have?
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com) Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas
Retaining customers -ANSWERGetting executive buy-in for social ideas
Ask for various Exams or Study materials from (arthurmurphy121@gmail.com)
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