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BUAN 6392 FINAL EXAM FULL EXAM QUESTIONS AND ANSWERS
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BUAN 6392 FINAL EXAM FULL EXAM QUESTIONS AND ANSWERS
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BUAN 6392 FINAL EXAM FULL EXAM QUESTIONS ANDANSWERS
Video product experiment design
1. Understand consumer behavior and use of product videos
2. only do experiments on product pages part of sales funnel to narrow it down
3. test with human models so we don't have to do multiple video designs
4. test coordinating along with focal so we don't have to test multiple designs
5. Dependent variables are focal AND coordinating product sales
T wo types of experiment design for video products Product level and user level; can be randomized based on time or based on product.
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Brainpower
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Validate randomization in data
Use balance in covariates across samples.
- Characteristics should be statistically similar
- Proportion of treatment should be proportionately transmit in each category
Checking randomization of price
No statistically significant difference in prices
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