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Chapter 14 quiz Questions and Answers Fully Solved
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Exam of 2 pages for the course TELUS at TELUS (Chapter 14 quiz)
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Chapter 14 quizTrue or False Social media is an important advertising medium because a growing number of Canadians spend time on social networks. - answer True
"The total audience, potentially exposed one or more times to an advertiser's schedule of messages in a given period" is a definition of - answer Reach
True or False
DRTV is not a form of direct marketing since it uses TV as the medium of choice. - answerFalse
True or False
AdWords is an important way for companies to get noticed on the Internet. - answerFalse
Decisions on how best to present a message to consumers is called - answera creative strategy
True or False Interactive media communications is an element of the marketing communications mix. - answerFalse
True or False A shotgun strategy is broad-based and generalized. - answerTrue
What would be an example of the objective of a creative campaign for toothpaste? - answerthe whitest teeth
True or False Product placementrefers to the visible placement of a branded product in a television show or movie. - answerTrue
TELUS, along with other organizations such as a local radio station, financially supported an event. TELUS posted a banner ad on the radio station's website. This is an example of which type of online advertising? - answersponsorship
The process of making systematic decisions on the elements to use in marketing communications is called - answermarketing communications planning
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