MGT 6311 Final Exam Latest Update 2024-2025
Actual Exam Questions and 100% Verified
Correct Answers Guaranteed A+
At what stage in the customer journey should you use email marketing? - CORRECT
ANSWER: all stages (earn/keep trust, build brand awareness, drive sales, retention,
build/maintain loyalty, etc.)
Give an example of paid, owned, and earned media - CORRECT ANSWER: Google
ads (paid), company Facebook page (owned), influencer blog post about new product
(earned)
Give some strategies for VSEO - CORRECT ANSWER: upload new content regularly,
encourage engagement via likes, shares, subscriptions, track metrics and delete
unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags,
etc.
How can a heat map help with analytics? - CORRECT ANSWER: tell where users
spend most of their time on a site
How can responsive design improve a marketing campaign? - CORRECT ANSWER:
make sure ads display properly across devices (laptop, mobile, tablet)
How can you determine which/how many images to include in email content? -
CORRECT ANSWER: minimize images, make sure it makes sense without the images,
use sparingly for best effect
How can your sender reputation score impact your email marketing campaign? -
CORRECT ANSWER: if you're within thresholds, your messages will go through,
otherwise they'll go to the spam folder
, How do users find new videos? - CORRECT ANSWER: search engines,
recommendations from friends/family, navigating to a URL, paid ads/promotions
How do you choose the best platform for a social media campaign? - CORRECT
ANSWER: consider target audience's preferences/habits and specific goals for the
campaign
How do YouTube and Facebook differ in their definitions of a user viewing a video? -
CORRECT ANSWER: YouTube counts a view as more than 30 seconds, Facebook
counts a view as more than 3 seconds
How does page exit ratio differ from bounce rate? - CORRECT ANSWER: bounce rate
is the rate of users who land on your site and leave before browsing any pages - it tells
how much users are browsing around the site vs. staying on one page and leaving;
page exit ratio is the percent of time users leave the website from a particular page - it
tells which pages tend to be the end point for user engagement and can give an idea
about where a user is in the customer journey
How does trust impact an email marketing campaign? - CORRECT ANSWER: need to
maintain customer trust, provide for easy unsubscribe/opt-out, don't send too many
messages
How should you determine which metrics to track for a video marketing campaign? -
CORRECT ANSWER: Pick the metrics that will tell the most about the overall goal of
the campaign (i.e. if the objective is to increase sales, use CTR, conversion rate, etc)
How should you handle negative feedback on social media? - CORRECT ANSWER:
listen, respond, ask questions, treat it as an opportunity to increase loyalty
Name 5 goals for a video marketing campaign - CORRECT ANSWER: communication,
increase sales, lead generation, provide customer service, promotion
On which features can users be segmented for analytics purposes? - CORRECT
ANSWER: referrer, geography, landing page, 1st time visitor, browser
