Marketing Ch Question and answer verified to pass Marketing Ch. 14
Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships? - correct answer Direct and...
Marketing Ch. 14
Which form of marketing involves engaging directly with carefully targeted
individual consumers and customer communities to both obtain an immediate
response and build lasting customer relationships? - correct answer ✔Direct
and digital marketing
The benefits of direct and digital marketing for buyers are that they are
_________. - correct answer ✔easy, convenient, and private
Which of the following statements is correct regarding sellers and their use of
direct and digital marketing? - correct answer ✔Sellers have opportunities to
engage in real-time marketing.
What event or circumstance has made mobile marketing a must for most
brands? - correct answer ✔Widespread adoption of mobile devices
Which of the following represent the newer tools of digital direct marketing? -
correct answer ✔Online marketing, social media marketing, and mobile
marketing
Websites, online advertising, email, online video, and blogs are all forms of
______. - correct answer ✔online marketing
Which of the following is a form of traditional direct marketing? - correct
answer ✔Kiosk marketing
Which of the following is correct regarding the forms of direct and digital
marketing? - correct answer ✔New digital and the more traditional forms of
direct marketing must be blended and integrated
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