MGT 6311 Digital Marketing Midterm Question and answers verified to pass
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Course
MGT 6311
Institution
MGT 6311
MGT 6311 Digital Marketing Midterm Question and answers verified to pass MGT 6311 Digital Marketing Midterm
Marketing - correct answer The creation and satisfaction of demand for a product or service.
Digital Marketing - correct answer Utilizing the internet and other digital channels to ...
Discovery - correct answer ✔Loosening of the status quo and committing to
change
Consideration - correct answer ✔Exploring possible solutions and
committing to a solution
Decision - correct answer ✔Justifying the decision and making the selection
Marketing Mix- The Five P's - correct answer ✔Product, Place, Price,
Promotions, People
Porter's Five Forces - correct answer ✔threat of entry, threat of substitute,
supplier power, buyer power, and competitive rivalry
, Digital Marketing Strategy Framework - correct answer ✔1-Define Digital's
Mission
2-Derive the Digital Strategy
3-Derive the Interaction Strategy Across the Customer -Lifecycle
4- Measure and Improve ROI
Define Digital's Mission - correct answer ✔Create customers
Make more term-18money
Save more money
Satisfy Customers
Grow Customer lifetime value
Increase brand equity
Derive the Digital Strategy - correct answer ✔-Which presence have priority?
(website, mobile, social)
-Which of the five site types apply? (ecommerce, lead gen, service, content,
brand)
-What are your top KPI's and your targets?
-Which channels have priority? (Email, SEM)
Derive the Interaction Strategy Across the Customer -Lifecycle - correct
answer ✔Promote
Persuade
Nurture with Permission and Personalization
Convert to New Customers
Service
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