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Exam (elaborations)

MGT6311Midterm Question and answers already passed

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  • Course
  • MGT 6311
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  • MGT 6311

MGT6311Midterm Question and answers already passed MGT6311Midterm What is the main purpose of marketing? - correct answer creation and satisfaction of demand for a product or service (create a product that sells, vs. sell a product) What is the main purpose of digital marketing? - correct ...

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  • August 2, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 6311
  • MGT 6311
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Carzola98
MGT6311Midterm
What is the main purpose of marketing? - correct answer ✔creation and
satisfaction of demand for a product or service (create a product that sells, vs.
sell a product)


What is the main purpose of digital marketing? - correct answer ✔using the
internet, social media, and other digital channels to drive demand


strategy - correct answer ✔set of ideas that outline how a product line/brand
will achieve its objectives


tactic - correct answer ✔specific action/method that contributes to achieving
a goal


GOST - correct answer ✔goals, objectives, strategies, tactics


What are the 5 C's of marketing? - correct answer ✔customers, company,
competitors, collaborators, context


What are marketing personas? - correct answer ✔fictional customer profiles
used to target marketing materials to specific customer segments


What are the 5 P's of the marketing mix? - correct answer ✔price, product,
place/placement, people, promotion


What are Porter's 5 forces? - correct answer ✔competitive rivalry, power of
customer, threat of new entrants, power of suppliers, threat of substitute
products

, What does PESTLE stand for? - correct answer ✔political, environmental,
social, technological, legal, and economic factors that impact a marketing
strategy


What are the 4 pillars for situational analysis? - correct answer
✔environment (PESTLE), business (unique selling points),
customers/customer journey, and competitors (marketers, disrupters,
replacements)


What are SMART objectives? - correct answer ✔specific, measurable,
achievable, relevant, time-bound


What is a KPI? - correct answer ✔key performance indicator, a metric for
determining the success or failure of a tactic


bounce rate - correct answer ✔the percent of users who click on a site but
leave before going to any other linked pages within the site


What makes digital marketing different from other marketing channels? -
correct answer ✔more data available, more rapid change, more disruptors,
more competition for customer attention, opportunity for more granular
customer segment targeting


What are the aspects of a user persona? - correct answer ✔psychological,
behavioral, emotional, technological (prefered media)


customer experience map - correct answer ✔a visual representation of the
key touchpoints in a user's experience with your brand

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