FDM chapter 2(Convergence and the Reshaping of Mass Communication) Exam |
Questions & Answers (100 %Score) Latest Updated 2024/2025 Comprehensive Questions
A+ Graded Answers | With Expert Solutions
Fifteen years ago, the four major broadcast networks commanded 61% of all television
viewing. What is the percentage today? - 30%
What term describes simultaneously consuming many different kinds of media? - media
multitasking
What is the term used to describe the phenomenon of the ownership of media
companies becoming increasingly concentrated in fewer and fewer hands? -
concentration of ownership
CBS Corporation owns the CBS and Showtime television networks, CBS Radio,
Charles Scribner's Sons publishing, and a number of other ventures. What is this an
example of? - conglomeration
Some media professionals defend concentration and conglomeration because they
point out that as the size of an operation grows, the cost of its output declines. What is
this known as? - economies of scale
When Kanye West includes brand names in his song lyrics in exchange for cash, this is
an example of - hypercommercialism.
Media that can transmit very specific content to specific audience members, such as
personalized newspapers, are known as - addressable technologies.
Groups of demographically targeted people that are bound by little more than an
interest in a given form of media content are referred to as - taste publics.
When news reporters in Chicago wear branded L.L. Bean clothing on the air, this is an
example of - product placement.
The fact that you can now use your cell phone to access a New York Times news story
and view an accompanying video is an example of? - convergence.
About how many hours of video are uploaded to YouTube in a single minute? - 100
In the mass communication process, a blogger, the New York Times, and college
students who create digital video movies for a website are all - content producers
Why do many Internet users set up RSS feeds? - so they can personally create content
from all the of online material available
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller VasilyKichigin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.48. You're not tied to anything after your purchase.
