GA4 Certification Exam/ 50+ Qs & Ans/ . Terms like:
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analy...
You've been collecting data on your point-of-sale system that could be used in
conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google
Analytics servers?
a) Modify event
b) Measurement Protocol
c) Data import
d) HTTP request - Answer: b) Measurement Protocol
Which of these Analytics 360 features would you use to filter data and create a
new data set for a specific use case or audience?
Page 1 of 20
,a) Subproperties
b) Roll-up properties
c) Data streams
d) Organizations - Answer: a) Subproperties
Which Google Analytics feature uses machine learning to measure conversions
that aren't directly observable?
a) Conversion paths
b) Conversion events
c) Conversion modeling
d) Conversion window - Answer: c) Conversion modeling
Based on machine learning, that is the conversion model
Your goal is to export your Google Analytics data to BigQuery so that you can run
queries and combine some of your offline data with Analytics data.
Which Analytics properties can export data to BigQuery?
a) Standard or Analytics 360 properties using Universal Analytics
b) Only Standard properties in GA4 or Universal Analytics
c) Standard or Analytics 360 properties using GA4
d) Only Analytics 360 properties in GA4 or Universal Analytics - Answer: c)
Standard or Analytics 360 properties using GA4
Page 2 of 20
, Which of these platforms can be connected to Analytics so that you can test
variants of your web pages with specifically tailored audiences?
a) Google Optimize
b) Search Console
c) Modify event
d) Firebase - Answer: a) Google Optimize
Which of these features lets you control how long user-level and event-level data
is stored by Google Analytics?
a) Data retention period
b) Disable data collection
c) Consent Mode
d) IP address settings - Answer: a) Data retention period
One of these attribution models relies on machine learning algorithms to assign
credit for a conversion across various touchpoints. Which is it?
a) First click
b) Time decay
c) Data-driven
d) Last click - Answer: d) Data-driven
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