CXA Exam Designing for the Big Questions And Quality Solutions
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Course
ACG CxA
Institution
ACG CxA
Affordance Decomposition - Correct Answer The isolation of the specific functions, meanings, limitations, and challenges that can be provided by a given technology or capability.
Application service provider (ASP) - Correct Answer A business that provides computer-based services to customers...
CXA Exam Designing for the Big Questions And
Quality Solutions
Affordance Decomposition - Correct Answer The isolation of the specific functions, meanings,
limitations, and challenges that can be provided by a given technology or capability.
Application service provider (ASP) - Correct Answer A business that provides computer-based services
to customers over the internet. This means that all management of the application can be handled by
the provider.
Aspiration - Correct Answer A long term goal that a user hopes to achieve.
Barriers - Correct Answer Choke points and pressure points that a user experiences.
Baseline Criteria - Correct Answer Characteristics that are required for all participants to be used in a
research project.
Beliefs - Correct Answer Cognitive content that is held as true. This underlies supporting both drives
and blocks.
Bizarre Bazaar - Correct Answer This is an information gathering method tuned for Asian users. Instead
of direct probing, the dynamics of a normal trading environment is simulated to understand the value
that a user sees in the concepts.
Blocks - Correct Answer Core needs or drives that go against the persuasion objective.
Blue Ocean Strategy - Correct Answer Creating an uncontested market space and making the
competition irrelevant.
Brand movement - Correct Answer A shift in the customer's perception of a given organization or
product.
, Branding strategy - Correct Answer Long term support and strategy for a brand based on the target
market, and understanding of its preferences and expectations from the brand.
Brokerage - Correct Answer A model that involves being the conduit by which vendors reach the end
consumer. By taking a percentage of the transaction a strong revenue stream is possible.
Business Model - Correct Answer A plan that describes the rationale for creating and delivering value to
the user in a way that is beneficial for the organization's growth. A business model includes the
infrastructure that is required to deliver the product or service, the key value proposition, definition of
the target market, the channels, the ecosystem, and the pricing/revenue generation plan.
Business positioning - Correct Answer Differentiating your product or service from that of your
competitors and determining the market that you want to aim the product and service at.
Business Strategy - Correct Answer A plan that chalks out the selection and application of the
organization's resources to achieve a competitive advantage in the market.
CAGR - Correct Answer Compound annual growth rate
Channel Strategies - Correct Answer A plan for sale and distribution of products and services to users
that is effective in maximizing the sales and revenue.
Choke points - Correct Answer "Physical barriers" to performing tasks.
Competitive Space Analysis - Correct Answer A systematic process for assessing the strengths and
weaknesses of current and potential competitors.
Crowdsourcing - Correct Answer Inviting a large group of people to participate in creating new ideas,
products and services.
Cultural map - Correct Answer A visual depiction of important cultural parameters such as cultural
dimensions.
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