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Research and Development on Social Sciences

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The Impact of Social Media Marketing on Consumer's Purchase and an Application on Facebook Semih Solak, Fatma Cakir 1.Introduction The rapid developments in internet technologies have developed the concept of classical media and have revealed digital marketing applications. The most pop...

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RESEARCH AND
DEVELOPMENT ON
SOCIAL SCIENCES
Monographs and Studies of the Jagiellonian
University -ǕInstitute of Public Affairs




EDITED BY

ROMAN DORCZAK
REGINA LENART-GANSINIEC
CHRISTIAN RUGGIERO
MEHMET ALI ICBAY

, Monographs and Studies of the Jagiellonian University
Institute of Public Affairs




Research and Development on
Social Sciences



Edited by
Roman Dorczak, Regina Lenart-Gansiniec,
Christian Ruggiero, Mehmet Ali Icbay



Kraków 2018

, The publication was financed from the founds of the Jagiellonian University Faculty
of Management and Social Communication

Reviewers:
Prof dr hab. Łukasz Sułkowski, Jagiellonian University
dr Paweł Romaniuk, University of Warmia and Mazury


Series editing:
Chief Editor: dr hab. Ewa Bogacz-Wojtanowska, prof. UJ
Secretary: dr Wioleta Karna

Scientific Council:
prof. dr hab. Łukasz Sułkowski – Chairman
prof. dr hab. Aleksander Noworól
dr hab. Grzegorz Baran
dr hab. Zbysław Dobrowolski, prof. UJ
dr hab. Roman Dorczak
dr hab. Dariusz Grzybek
prof. dr hab. Monika Kostera
dr hab. Sławomir Magala
dr hab. Grzegorz Mazurkiewicz
prof. dr hab. Grażyna Prawelska-Skrzypek
prof. dr hab. Andrzej Szopa


Publisher:
Jagiellonian University Institute of Public Affairs
ul. prof. Łojasiewicza 4, 30-348 Kraków
tel. +48 12 664 55 44, fax + 48 12 644 58 59
e-mail: monografia_isp@uj.edu.pl
www.isp.uj.edu.pl

ISBN: 978 - 83 - 65688 - 32 - 3
ISBN: 978 - 83 - 65688 - 33 – 0 (e-book)

© Copyright by by the Institute of Public Affairs
Jagiellonian University
1st Edition, Kraków 2018

This publication or any of its fragments may not be reprinted without a written consent of the Publisher.

, Table of Contents
Communication

Semih Solak, Fatma Cakir
The Impact of Social Media Marketing on Consumer's Purchase and an Application on Facebook ........9

Mustafa Aslan, Yeter Can Domruk
The Use of Safranbolu Mumtazlar Mansion As A Cinematic Place: "120" As The Movie Example ........ 17

Basak Gezmen
A General Evaluation For Health Journalism in Turkey On Magazination ............................................ 25

Selda Bulut, Serpil Karlidag
A Discussion on Media Systems in Turkey ............................................................................................ 35

Melike Selcan Cihangiroglu
Spatial Memory in Films: Analysis of “Alice in Wonderland”................................................................ 45

Akin Deveci, Adile Celik
The Hegemonic Discourse of Judges in the TV Competition Shows: An Analysis Over “O Ses Turkiye
and Yetenek Sizsiniz” Shows .................................................................................................................. 53

Belgin Buyukbuga Tarhan, Ahmet Bora Tarhan
From Nationalist Grassroots to Center: The Good Party ....................................................................... 61

Konrad Gunesch
Leading Ladies’ Communication Facilities in Contemporary Film: Individual Competence and
Interpersonal Compassion as Artistic Role Models for Intercultural Consideration and Liberated
Gender Relations .................................................................................................................................... 71

Gulden Ozkan
Presidency as a Political Field: Reflections on Twitter from 24th June Elections in Field-Habitus
Relationality .......................................................................................................................................... 81

Gul Nihan Guven Yesildag, Mesut Iris
The Reflections of Tourism Mobility in The Local Media: Kusadasi Sample ......................................... 89

Ozge Guven Akdogan
The Film Manifesto on the Frame of Walter Benjamin's Thoughts ....................................................... 95

Nuran Irapoglu, Serap Durmus Ozturk
Signboards / Signs in Architecture Magazine: Yapi Journal ................................................................. 103

Christian Ruggiero, Simone Sallusti
Italian Golden Age of Populism: an Analysis of Movimento 5 Stelle and Lega TV Agenda in 2018
General Elections.................................................................................................................................. 113

Evrim Kabukcu Arslan
Use of Packaging Design Elements in Fashion Marketing And Communication ................................. 121

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