FNDA150 DIGITAL COLOR THEORY -
CHAPTER 3: COLOR PSYCHOLOGY
QUESTIONS AND ANSWERS WITH
SOLUTIONS 2024
The color associated with the Virgin Mary's traits of piety, truth, and goodness have been assigned to
which modern day, mass-produced equivalent? - ANSWER Navy Blue
What percentage of our choice when purchasing an item is based on color? - ANSWER 60%
When scanning the shelves, shoppers recognize the product they wish to purchase in - ANSWER 0.03
seconds
When deciding to make a purchase, a person will chose the product based on its color in - ANSWER 90
seconds
The gem lapis was ground into what color pigment? - ANSWER Blue
If you opened a fast food restaurant, which colors would make people want to eat more? - ANSWER
Yellow and Orange
The color that is used to enhance the taste of sweetness in any food or food packaging is - ANSWER Pink
People in lower economic brackets tend to prefer and respond favorably to - ANSWER Simple bright hues
People in the higher economic brackets tend to prefer and respond favorably to? - ANSWER Darker and
less saturated
Which economic group does not fit the color preference model? - ANSWER Yuppies
The color scheme most normally associated with danger or poison is - ANSWER Yellow and Black
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