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MGT 6311 Week 1 Midterm Questions With Complete Solutions.
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MGT 6311 Week 1 Midterm Questions With Complete Solutions.
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MGT 6311 Week 1 Midterm Questions WithComplete Solutions
reallocating the marketing budget to improve KPI's Correct hh
Answers Reach, effectiveness, and efficiency
hh
Strategy Correct Answers A set of ideas that outline how a
hh hh
product line or brand will achieve its objectives
Tactic Correct Answers A specific action or method that
hh hh
contributes to achieving a goal.
consumer generated content, also know in the industry by its
acronym CGC Correct Answers accounts for the majority of all
hh hh
content on the internet. In formats such as user reviews, social
posts, blogs, and videos.
GOST hierarchy Correct Answers Goal, objective,
hh hh
strategy,tactics
Marketing Correct Answers is the creation and satisfaction of
hh hh
demand for a product or service
digital marketing Correct Answers defined as utilizing the
hh hh
internet and other digital channels to drive demand for products
and services
Goal of marketing Correct Answers is to create a product or
hh hh
service that sells, not to sell products and services
, management guru Peter Drucker Correct Answers notion of hh hh
marketing being a creation process that aligns with customers'
wants and needs
objective is Correct Answers very specific and can be measured
hh hh
5 c's Correct Answers customers, competitors, collaborators,
hh hh
the company, and context
offering Correct Answers is defined as the organization or
hh hh
business unit providing certain goods and service
With respect to company Correct Answers this is where we
hh hh
look internally across the organization to define our positioning,
messaging, differentiators, capabilities, etc.
SWOT Correct Answers strengths, weaknesses, opportunities,
hh hh
threats
. A Competitive Matrix is Correct Answers an analysis tool that
hh hh
captures elements such as the features and benefits provided by
your organization's competitors
collaborators Correct Answers raw material suppliers,
hh hh
distributors, marketing agencies, and 3rd party retailer
PESTEL Correct Answers Political
hh hh
Economic
Social
Technological
Environmental
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