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MGT6311 Final Exam Questions With Complete Solutions.
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MGT6311 Final Exam Questions With Complete Solutions.
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MGT6311 Final Exam Questions With Complete SolutionsWhat aspects of a video can be optimized for VSEO? Correct hh
Answers title, thumbnail, meta tags
hh
Give some strategies for VSEO Correct Answers upload new
hh hh
content regularly, encourage engagement via likes, shares,
subscriptions, track metrics and delete unsuccessful videos, use
most important keywords in 1st 3 words of title, meta tags, etc.
How do users find new videos? Correct Answers search
hh hh
engines, recommendations from friends/family, navigating to a
URL, paid ads/promotions
When should the CTA be included in a video promotion?
Correct Answers as early as possible
hh hh
What are some methods of payment for video ads? Correct hh
Answers pay if user watches more than 30 seconds, PPC, pay if
hh
user watches whole video (total length less than 30 seconds)
How do YouTube and Facebook differ in their definitions of a
user viewing a video? Correct Answers YouTube counts a view
hh hh
as more than 30 seconds, Facebook counts a view as more than
3 seconds
What are key metrics for success for video ads? Correct
hh
Answers number of views, average view time, CTR on CTA,
hh
drop off points
, Name 5 goals for a video marketing campaign Correct Answers
hh
communication, increase sales, lead generation, provide
hh
customer service, promotion
How should you determine which metrics to track for a video
marketing campaign? Correct Answers Pick the metrics that
hh hh
will tell the most about the overall goal of the campaign (i.e. if
the objective is to increase sales, use CTR, conversion rate, etc)
Give an example of paid, owned, and earned media Correct
hh
Answers Google ads (paid), company Facebook page (owned),
hh
influencer blog post about new product (earned)
What are some features unique to mobile use? Correct Answers
hh
personal, always carried, always on, built-in payment, location
hh
services
What needs to be considered before starting a mobile marketing
campaign? Correct Answers specific customer segment needs,
hh hh
habits, preferences (will a mobile campaign likely influence
target audience?)
What does "internet of things" mean? Correct Answers devices
hh hh
are connected, more data than ever available on customers
What metrics (other than downloads) can be used to evaluate an
app's success? Correct Answers number of active users,
hh hh
retention rate, LTV/revenue per customer, session length, crash
analytics
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