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Google Ads Search Certification Questions And Answers Latest Top Score.
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Google Ads Search Certification QuestionsAnd Answers Latest Top Score.
What's ithe ibest iway ito iget itheir iads ion ieach isearch iengine? i- icorrect ianswer. i i i iFind ia itool
ito imanage ithe iads ifor ime: iUsing ia isearch iengine imanagement iplatform igives iyou ia
isingle iinterface ito imanage icomplex iaccounts iacross imultiple isearch iengines, ianalyze
icampaigns, iand iautomate ibidding.
Search iEngine iMarketing i- icorrect ianswer. i i i iThe igeneral iprocess iincludes:
An iadvertiser ibids ion ikeywords iwith ithe iamount ithey iare iwilling ito ipay ifor ia iuser ito iclick
ian iad
The iengine iranks iadvertisers ibased ion itheir ibid iand irelevance ito ithe isearch
The ibest imatching iad iappears ialongside ithe iuser's isearch iresults
Benefits iof ia iSEM iplatform i- icorrect ianswer. i i i iConsolidated idata, isingle iinterface,
ioptimization
Ads iappearing i+ iranking i- icorrect ianswer. i i i i1. iAn iadvertiser ibids ion ikeywords
2. iThe isearch iengine iranks ithe ikeywords i
3. iThe ibest imatched iads iappears ialongside isearch iresults
How iGoogle iSearch iis iused i- icorrect ianswer. i i i iConsumers ionline iconstantly, isearch iin
imoments iof ineed, ithey iuse idevices ion ithe igo
3 imain ielements ion ia iresults ipage i- icorrect ianswer. i i i iShopping iAds: iAppear ibased ion
isearch iterms i(attention igrabbing)
Text iAds: iCatchy iheadline, ia idistinguishable iidentifier, ia ivariety iof iad iextensions
Organic iResults: iThe iset iof iads ifollowing itext iads, ithese iresults iare ioffered ifree iof icharge
ibut iappear ido ito irelevance iof ithe isearch
, 3 iR's iof iGoogle iSearch i- icorrect ianswer. i i i iReach: iEngaging iwith inew icustomers iin
imoments iof ineed
Relevance: iHaving ithe iright imessage ithat ianswers isomeones isearch
Results: iFocusing ion ioutcomes iand ioptimizing iwith ifull itransparency iinto iwhat's iworking
ithen iimproving iyour icampaign's iperformance iover itime
What ipart iof iher isearch iresults ipage iwould ishare ithe istore's itelephone inumber? i- icorrect
ianswer. i i i iThe iText iad iextension
Where ican iyou ishow iads? i- icorrect ianswer. i i i iGoogle iSearches, iYoutube, iNYT, ietc.
Google iAds i- icorrect ianswer. i i i iAn ionline iadvertising itool ithat ihelps ibusinesses iconnect
iwith itheir icustomers
Benefits iof iGoogle iAds i- icorrect ianswer. i i i iConnect iwith icustomers iwhen iit imatters,
iControl iyour icost, iImprove iperformance
Which iof ithe ifollowing ifeatures iwould ihelp iyou imanage ispend iand iavoid ishowing iyour iad
itoo ibroadly? i- icorrect ianswer. i i i iCreate ia imaximum ibudget, ipause icampaign iif ineed ito ire-
evaluate, icontrol iwho isees iyour iad iwith itargeting icontrols
What ifactors icontribute ito iAd iRank? i- icorrect ianswer. i i i iYour ibid, ithe iimpact iof iads
iformatted ienabled, ithe ilikelihood iad iwill iget iclicked, ithe iestimated imeasure iof ihow iwell
iyour iwebsite igives iusers iwho iclick iyour iads ia ivaluable iexperience iand ihow irelevant iyour
iad iis
Google iAds iAuction i- icorrect ianswer. i i i iThe isystem iresponsible ifor itaking iall ithese ifactors
iinto iconsideration iand iultimately ideciding iyour iads iposition iand iwhether iit'll ishow iup iat iall
Google iAds iAuction iSteps i- icorrect ianswer. i i i i1. iCast ia iwide inet ito ifind irelevant iads
2. iPare idown ito ieligible iads ionly
3. iShow ionly iads ithat imeet ithe iAd iRank ithreshold
Making iyour iads iseen: iThe iinfluential ifactors i- icorrect ianswer. i i i iBid: iThe imaximum
iamount iyou iare iwilling ito ipay ifor ia iuser ito iclick ion iyour iad iand ivisit iyour isite.
Expected iCTR: iis ithe iprediction iof ihow ioften iyour iad iwill iget iclicked iwhen ishown ifor ia
ikeyword.
Landing iPage: iA ipositive ilanding ipage icontains irelevant/original icontent, ieasy inavigable
iand iarticulates iyour ibusiness iclearly i
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