Google Ads Search Certification Study
Guide Questions And Answers Latest Top
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Google eAds ehelps eyou econnect ewith ethe eright epeople, eat ethe eright etime, ewith ethe eright
emessage. eYour eads ecan eappear eon eGoogle eSearch, eYouTube, eand emore, ejust ewhen
esomeone eis elooking efor eproducts eor eservices elike eyours. eYou ecan ealso ecustomize
eoptions, esuch eas ekeywords eand elocation, eto eget ein efront eof ethe emost erelevant
ecustomers. e- ecorrect eanswer. e e e eRelevance
Google eAds egives eyou ecomplete econtrol eover eyour ebudget. eYou echoose ehow emuch eto
espend eper emonth, eper eday, eand eper ead. eBased eon eyour esettings, eGoogle eAds euses ea
elightning-fast eauction eto edetermine ewhich ead eto eshow. eIf eyou ewant eto echange eyour
estrategy, eyou ecan eeasily eadjust eyour ead, emodify eyour ebudget, eor epause eand erestart ea
ecampaign. e- ecorrect eanswer. e e e eControl
Pay eonly efor eresults, elike eclicks eto eyour ewebsite eor ecalls eto eyour ebusiness. eOur
emeasurement etools emake eit eeasy eto esee ehow eyour esite, eapps, eand eads eare eperforming.
ePlus, esmart etechnology elets eyou ecreate, emanage, eand eoptimize eyour ecampaigns eso eyou
ecan eget ethe emost eout eof eyour einvestment. e- ecorrect eanswer. e e e eResults
Google eAds ecampaign etypes: e- ecorrect eanswer. e e e eSearch, eDisplay, eVideo, eShopping,
eApp
Increase ebrand eawareness ewhen eusers eare ebrowsing econtent ethey're einterested ein
eonline. e- ecorrect eanswer. e e e eDisplay
Promote eyour eproducts, eshare edetails eabout eyour einventory, eand eboost etraffic eto eyour
eonline eor ephysical estore. e- ecorrect eanswer. e e e eShopping
Drive eaction eon eyour esite ewhen eusers eare esearching efor esimilar eproducts eor eservices. e-
ecorrect eanswer. e e e eSearch
,Reach eyour etarget eaudience eat escale eand ebring eyour ebusiness estory eto elife. e- ecorrect
eanswer. e e e eVideo
Specialized ecampaign etypes: e- ecorrect eanswer. e e e eLocal, eHotel, eDiscovery
These ecampaigns ehelp eyou edrive eimportant eoffline emetrics e— elike estore evisits eor ein-
store esales e— eby eadvertising eon emultiple eplatforms. eLet eGoogle eAds eoptimize ehow eyour
eads eappear eon eSearch, eMaps, eDisplay, eand eYouTube eto emaximize eyour eoffline
eperformance. e- ecorrect eanswer. e e e eLocal
These ecampaigns edisplay ehotel eprices eand eavailability eon eSearch, eMaps, eand eAssistant
eto econnect eyou ewith ethe emillions eof etravelers eactively esearching efor eyou. e- ecorrect
eanswer. e e e eHotel
You ecan eeasily eengage ecustomers eacross eGoogle's emost epopular eproperties ewith ea
evariety eof erich, eunique ead eformats. eReach eyour eusers eacross ethe eYouTube eHome
eFeed, eGmail, eand eGoogle's eDiscover eFeed e— eall ewith eone ecampaign. e- ecorrect eanswer.
e e e eDiscovery
Reach eyour ecustomers eon eany edevice, eincluding edesktops, etablets, eand esmartphones. e-
ecorrect eanswer. e e e eDevice eTargeting
Your ecampaign's eads eare eeligible eto eshow eto ecustomers ein eparticular elocations, eor eto
ecustomers ewho've echosen eyour eselected elanguage eas etheir ebrowser's elanguage esetting.
e- ecorrect eanswer. e e e eLocations eand eLanguage eTargeting
Your ebid estrategy econtrols ehow eyou epay efor eusers eto einteract ewith eyour eads. eYour ebid
elimit eis ethe emost ethat eyou'll epay eper eclick efor eads ein ean ead egroup, eand eyour ebudget eis
ethe eaverage eamount ethat eyou're ecomfortable espending eeach eday eon eyour ecampaign.
eThe ebudget ethat eyou echoose eis eentirely eup eto eyou, eand eyou ecan eadjust eit eat eany etime. e-
ecorrect eanswer. e e e eBidding eand eBudget eSettings
Include eeven emore einformation ewith eyour eads, esuch eas elocation edetails, elinks eto epages
eon eyour ewebsite, eand eyour ephone enumber. e- ecorrect eanswer. e e e eAd eExtensions
How ecan eGoogle eAds ehelp eyou eadvance eyour ebusiness egoals? e- ecorrect eanswer. e e e eBy
edriving eonline, ein-app, ein-person, eand eover-the-phone esales, eBy ebuilding eawareness eof
eyour ebrand, eBy einfluencing econsideration eof eyour eproducts eand eservices
These eads eshow eup enext eto eGoogle esearch eresults eand eon eother eGoogle epartner esites,
elike eYouTube, ewhen epeople esearch efor eproducts eor eservices eyou eoffer. e- ecorrect
eanswer. e e e eSearch
These eads eappear eon etheir eown eor ewithin eother estreaming evideo econtent eon eYouTube
eand eacross ethe eGoogle eDisplay eNetwork. e- ecorrect eanswer. e e e eVideo
, These eads epromote eyour eproducts eby egiving eusers edetailed einformation eabout ewhat
eyou're eselling. eThey eappear eon eGoogle eShopping eand enext eto esearch eresults. e- ecorrect
eanswer. e e e eShopping
These eads edrive eengagement, eapp einstalls, eand ein-app epurchases. eThey eappear eacross
ethe eGoogle eSearch eand eDisplay eNetworks, eas ewell eas eon eGoogle ePlay eand eYouTube. e-
ecorrect eanswer. e e e eApp
Are ecreated earound ea emarketing egoal eand eset eup ebased eon ethe eactions eyou'd elike
ecustomers eto etake. e- ecorrect eanswer. e e e eCampaigns
Should ebe ethe emain ething eyou ewant eto eachieve efor eyour ebusiness eand ecan ebe echanged
eat eany etime. eSearch ecampaign emarketing egoals ecan ebe eset eto eSales, eLeads, eor
eWebsite eTraffic. e(Display, eVideo, eand eApp ecampaigns ehave eadditional egoals eto echoose
efrom.) e- ecorrect eanswer. e e e eMarketing eGoal
Includes, eby edefault, eGoogle eSearch epartners. eYour eads ewill eshow eon eGoogle eSearch,
ebut ealso eextend eto ethe ehundreds eof eadditional esites epartnering ewith eGoogle. eShowing
eyour eads eto eeven emore epeople eout ethere eshould ehelp eyou egrow eyour ebusiness! e-
ecorrect eanswer. e e e eGoogle eSearch eNetwork
Setting eindicates ewhere eyou ewant eyour ead eto eappear, ebased eon ethe ecampaign etype eyou
eselect. e- ecorrect eanswer. e e e eNetworks
Includes edesktop, etablet, eand emobile. eYou ecan ealso echoose eto ecustomize eads efor
edifferent edevices. e- ecorrect eanswer. e e e eDevices
Your ecampaign's eads eare eeligible eto eshow eto ecustomers elocated ein, eor ewho eshow
einterest ein e- ecorrect eanswer. e e e eGeographic eLocation
Allows eyou eto erestrict ewhere eyour eads emay eappear, ebased eon ethe euser's elanguage
esettings eand ethe elanguage eof ethe esite. e- ecorrect eanswer. e e e eLanguage eTesting
Is ethe eaverage eamount eyou're ecomfortable espending eeach eday eon eyour ecampaign. eYou
ecan eadjust eit eat eany etime. e- ecorrect eanswer. e e e eBudget
Controls ethe emanner ein ewhich eyou epay efor eusers eto einteract ewith eyour eads. eOnce eyou
echoose ethe emetric eyou'd elike eto efocus eon efor eyour ecampaign, eyou'll esee edifferent
ebidding eoptions eto ehelp eyou eoptimize efor eit. eYou ecan echoose eto emanually eset eyour ebids
efor eclicks eon eyour eads, eor elet eGoogle eAds edo eit efor eyou. e- ecorrect eanswer. e e e eBid
eStrategy
Get emore ecustomers eto elearn eabout eyour enew eproducts e- ecorrect eanswer. e e e eWeb eTraffic
Gather econtact edetails ethrough ea esignup epage e- ecorrect eanswer. e e e eLeads