Google Ads Search Certification Questions
And Answers 100% Verified.
Google bAds bcan badvance bbusiness bgoals bby b- bcorrect banswer. b b b bDriving bsales, bgetting
bleads, bincreasing bwebsite bvisits, binfluencing bconsideration, bbuilding bawareness, band
bpromoting bapps.
What bthree bprinciples bare bgoogle bads bbuilt baround? b- bcorrect banswer. b b b bRelevance,
bcontrol, bresults
You're ba bbrand bmanager bwith ban beCommerce bretail bcompany. bYou're blooking bto
badvertise bonline band bmeasure bthe bvolume bof bsales bcoming bfrom byour bdigital
byour bgoal? b- bcorrect banswer. b b b bResults: bUse bGoogle bAds' bmeasurement btools bto
bunderstand bhow byour bcampaigns bare bperforming.
What bare bthe b5 btypes bof bgoogle bad bcampaigns? b- bcorrect banswer. b b b bSearch, bDisplay,
bVideo, bShopping, band bApp
Search bCampaigns b- bcorrect banswer. b b b bDrive baction bon byour bsite bwhen busers bare
bsearching bfor bsimilar bproducts bor bservices.
Display bCampaigns b- bcorrect banswer. b b b bIncrease bbrand bawareness bwhen busers bare
bbrowsing bcontent bthey're binterested bin bonline.
Video bCampaigns b- bcorrect banswer. b b b bReach byour btarget baudience bat bscale band bbring
byour bbusiness' bstory bto blife.
Shopping bCampaigns b- bcorrect banswer. b b b bPromote byour bproducts, bshare bdetails babout
byour binventory, band bboost btraffic bto byour bonline bor bphysical bstore.
, App bCampaigns b- bcorrect banswer. b b b bWith ban bApp bcampaign, byou bcan bincrease
bengagement, bapp binstalls, band beven bin-app bactions, blike bsigning bup bfor ba bnewsletter bor
bordering ba bproduct.
Bid bLimit b- bcorrect banswer. b b b bThe bmost byou bwill bpay bper bclick bfor bads bin ban bad bgroup
Budget b- bcorrect banswer. b b b baverage bamount bthat byou're bcomfortable bspending beach
bday bon byour bcampaign
Marketing bGoal b- bcorrect banswer. b b b bthe bmain bthing byou bwant bto bachieve bfor byour
bbusiness band bcan bbe bchanged bat bany btime. bSearch bcampaign bmarketing bgoals bcan bbe
bset bto bSales, bLeads, bor bWebsite bTraffic. b(Display, bVideo, band bApp bcampaigns bhave
badditional bgoals bto bchoose bfrom.)
Web bTraffic bCampaign bGoal b- bcorrect banswer. b b b bGet bmore bcustomers bto blearn babout
byour bnew bproducts.
Leads bCampaign bGoal b- bcorrect banswer. b b b bGather bcontact bdetails bthrough ba bspecific
bsignup bpage.
Sales bCampaign bGoal b- bcorrect banswer. b b b bEncourage bcustomers bto bcomplete ba
bpurchase
Components bof ba bText bAd b- bcorrect banswer. b b b bHeadline, bURL, bDescription
five bmatch btype boptions bfor byour bkeywords b- bcorrect banswer. b b b bbroad bmatch, bmodified
bbroad bmatch, bphrase bmatch, bexact bmatch, band bnegative
Broad bMatch b(Default) b- bcorrect banswer. b b b bBroad bmatch bshows bads bif ba bkeyword b(or
bany bvariations blike bmisspellings, bsynonyms, bor brelated bsearches) bare bincluded bin ba
buser's bsearch bterms.
Broad bMatch bModifier b- bcorrect banswer. b b b bAdding ba b+ bsign bin bfront bof ba bkeyword bturns
bit binto ba bbroad bmatch bmodifier. bThis bprompts byour bads bto bappear bonly bif bthe bkeyword bor
bits bclose bvariations bare bin bany bpart bof bthe bsearch bterms.
Phrase bMatch b- bcorrect banswer. b b b bPlacing bquotation bmarks baround bthe bkeywords bturns
bthem binto bphrase bmatch. bThis bprompts byour bads bto bappear bonly bif bthe bkeywords bwithin
bthe bquotation bmarks bor bclose bvariations bof bthem bmatch ba buser's bsearch bterm.
Exact bMatch b- bcorrect banswer. b b b bTo buse bexact bmatch, bplace bbrackets baround bthe
bkeywords. bThis bway, byour bads bwill bonly bshow bif bthe bsearch bmeans bthe bsame bthing bas
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