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Sales Management - D099 Study Guide With Questions And 100% ALL DETAILED CORRECT ANSWERS
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JACKLINESales Management - D099 Study Guide With Questions And 100% ALL
DETAILED CORRECT ANSWERS
Terms in this set (70)
A retailer is advertising its new product line and has Integrated marketing communications
designed a campaign that includes social media
advertising, print promotional pieces, online
promotions, and a special product launch
event.Which concept is the retailer using to promote
its new product line?
A salesperson wants to get to know a prospective Relationship
customer by establishing ongoing communication
to ensure current as well as future sales. Which
sales approach is the salesperson using?
, A salesperson prepares for a customer meeting by It emphasizes company value to the customer
reviewing the number of products the customer
has purchased since the company started. The
salesperson decides to open the conversation by
reviewing how the company has consistently
provided a trusted product since the start of the
customer relationship. How does this salesperson's
approach help achieve sales goals?
Every semester, a nationally known textbook Missionary
company's salesperson visits each professor at a
college to show what the company offers in the
subject that the professor teaches. The salesperson
hopes the professors will adopt the book for use in
the next academic year. Which type of salesperson
role does this scenario illustrate?
A small company manufactures automobile hood Direct
ornaments and sells them in a small store located at
one end of the factory. Which type of sales channel
is being used by this company?
How does empathy contribute to building a good By creating an emotional connection with clients to show understanding that is built on trust.
relationship with a customer?
Why is responsive listening important when It encourages the salesperson to repeat back to the customer what they believe the customer needs.
participating in verbal communication?
What is a result of a salesperson conducting follow- Ensures customer satisfaction
up on a sale?
A school administrator receives a request from a Gatekeeper
textbook salesperson to meet with the school
principal. The administrator asks for the
salesperson's contact information and indicates that
the principal may contact the salesperson if
interested in meeting. Which type of business-to-
business (B2B) stakeholder is this school
administrator?
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