Principles of Marketing: FINAL EXAM QUIZ QUESTIONS WITH CORRECT ANSWERS 2024
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Course
Principles .
Institution
Principles .
All of the following are primary roles of a sales manager except? - finding new customers
The significance of customer loyalty stems from... - brand loyal customers typically exhibit less price sensitivity
These are owned and managed by the manufacturer: - national brands
A company with st...
Principles of Marketing: FINAL EXAM
QUIZ QUESTIONS WITH CORRECT
ANSWERS 2024
.
POSSIBLEA 8/7/24 .
, All of the following are primary roles of a Customer Value: - the perceived
sales manager except? - finding new benefits, both monetary and non-
customers monetary, that a customer receives from
a product compared with the cost of
The significance of customer loyalty obtaining it
stems from... - brand loyal customers
typically exhibit less price sensitivity Supply Chain: - the linked set of
companies that perform or support the
These are owned and managed by the delivery of a company's goods or
manufacturer: - national brands services to customers
A company with strong ________ Logistics: - the part of supply chain
enjoys a strong asset: - brand equity management that plans, implements,
and controls the flow of goods, services,
A firm can use its own corporate name and information between the point of
to brand all its products. This is often origin and the final customer
referred to as: - brand extension
Production Orientation: - a marketing
This entails placing two or more names strategy in which the firm focused on
on a product to take advantage of efficient processes and production to
assets of both firms: - co-branding create quality products and reduce unit
costs
Which of the following is a reason for
the global strength of U.S. brands? - Exchange: - an activity that occurs when
social networking sites have been a buyer and seller trade things of value
important tools in promoting American so that each is better off as a result
brands internationally
4 Ps (marketing mix): - product, price,
How can a CSR audit lead to positive place (distribution), and promotion
changes in the organization? - monitors
its performance from year to year? The 4Ps provide what: - marketers with
the tools to increase customer
The 1997 United Nations report Our awareness, sales, and profitability
Common Future laid the groundwork for
a modern understanding of sustainability Global Marketing: - a marketing strategy
(T/F): - false that consciously addresses customers,
markets, and competition throughout the
A type of environmental marketing world
activity that involves implementing
massive changes across the Marketing Analytics broadly: - processes
organization is often referred to as and technologies that enable marketers
____________ - (not quasi-strategic to evaluate the success of marketing
greening) initiatives by measuring performance
- using business metrics
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