Media "text" - 1. a construction- representation of reality based on values and assumptions
2. can be "read"- analysis and interpretation
Aesthetic Value VS Social-ideological - 1. Aesthetic value: film as "art"
2. Social-ideological value: cultural studies approach
Auteur Theory - Film is "work of a highly individual artist"
-director as all important artist, more so the "author" of a movie than the writer of the screen play
celebrates the technological innovation and artistry at the origins of film
Nostalgia - a sentimental longing or wistful affection for the past
Modernity - the rapid change in the early-mid 20th century
-Industrialization, Urbanization, Mass production and Mass media
Hugo - Pattern: Man and Machine encountering each other
-train station
-train guard's legs
-hugo's dream about train crash
Pattern: Early film artistry and technology
Pattern: The effect of special effect on film
-scene where moviegoers freak out when train appears to be coming out of the screen
George Melies - historical figure and character in Hugo
-Hugo is a celebration of this man
, -magician/illusionist
-early filmmaker and innovator of special effects
Editing - the "unique" language of cinema
-linking of two different shots with cuts
Power and Difference - who has influence over the production of culture and what culture says about or
to groups of people
Hollywood Studio System: dream factories - 1. Mass production
2. vertical integration: owned all elements of production integration
3. "stable of stars" on contract-actors owned by studios
4. classical narrative feature films
5. dominant globally
Hugo's Showing of Melies A Trip to the Moon - -celebrates film innovation and artistry
-demonstrates Melies trick photography
-hand painting each frame to colorize it
-(contemporary innovation) by adding the actress playing Melies's wife to A Trip to the Moon
Schorsessee - director of Hugo
Media criticism - 1. Analysis: Identify themes, patterns, elements of content and form to see how
meaning is being produced
2. Interpretation: Argue the meanings of those themes, patterns and elements
3. Evaluation: Value, is it good, aesthetically as a text and ideologically for the world?
Classical Narrative - 1. plot with logical relation between events
2. a sense of closure at the end
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