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Test Bank for "Information Technology Strategy" Chapter 12 (5th Edition by James D. McKeen)
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Test Bank for "Information Technology Strategy" Chapter 12 (5th Edition by James D. McKeen)
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Test Bank for "Information TechnologyStrategy" Chapter 12 (5th Edition by
James D. McKeen)
There are three significant questions that create the strategic environment within which
innovation with technology can deliver value: - 1. What is viable in the marketplace?
2. What is desirable to the business?
3. What is possible with technology?
There are give stages of successful innovation: - 1. ideation: generating innovative ideas.
2. advocacy.
3. proof of concept.
4. trial or pilot: the innovation is exposed to the market in a limited and measured way.
5. transition: going to the market.
Value has two components: - 1. Is it desirable?
2. Does it build our innovative capabilities?
Three conditions are necessary for innovation to be successful: - 1. motivation.
2. support.
3. direction.
There are two distinct strategies for governance in innovation centers: - 1. insulate: creating
innovation centers as places where "all lines of business can come together to address common
problems."
2. incubate.
Some participant suggestions for directing information technology innovation include: - 1. a link
innovation to customer value.
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