WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT Questions And Answers
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Course
WGU C201
Institution
WGU C201
Purchasers of common stock:
~ usually benefit when a company is growing.
Bondholders are _____ of a corporation.
~ Creditors
Identify a true statement about mortgage pass-through securities?
~ These securities are backed by a pool of mortgage loans purchased from
lenders.
Which of the fo...
WGU C201 BUSINESS
ACUMEN OBJECTIVE
ASSESSMENT Questions And
Answers
Which two key elements does an effective organization include?
✓~ Human Interaction & Structure
Why does a line organization structure function most effectively in a crisis
situation?
✓~ It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this an example of?
✓~ Departmentalization
Which primary driver does management use for an organization's structure?
,✓~ Achievement of company goals
Which step in the organizing process results in management grouping work
activities into units within the organization?
✓~ Departmentalization
A high-tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
✓~ product
Which marketing strategy is devoted to maintaining continuous bottom line
prices rather than relying on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
✓~ Everyday Low Pricing
,When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
✓~ When demand for the product is driven by the end user
Which marketing tool is often used to build effective relationship marketing
campaigns?
✓~ Affinity Programs
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer but the disadvantage of a high cost per contact?
✓~ Personal Selling
What three factors should be addressed in a successful marketing plan?
✓~ Target Market, Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic segmentation?
✓~ Race & Ethnicity, Income and Household Size
, In which three ways does business-buying behavior differ from consumer-
buying behavior?
✓~ A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty
product?
✓~ Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising
more than personal selling?
✓~ Accessories to primary products
Consumable supplies
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