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PINTEREST STUDY EXAM CURRENT VERSION
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PINTEREST STUDY EXAM CURRENT VERSION...
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PINTEREST STUDY EXAM CURRENTVERSION
Budget utilization - ANSWER spend/budget
CTR - ANSWER click-through rate
CTR Formula - ANSWER clicks/impressions
CPA - ANSWER cost per action/aquistion
CPA Formula - ANSWER cost/action
ROAS - ANSWER Return on Advertising Spending
ROAS formula - ANSWER Revenue/spend
eCPM - ANSWER Effective Cost Per Thousand (Remember the sword)
eCPM formula - ANSWER bid X CTR x 1,000
Behavioral Targeting Levers - ANSWER interest, placements, keywords,
expanded, audience
Demographic Targeting Levers - ANSWER Age, location, device, language,
gender
CPC - ANSWER cost per click
CPV - ANSWER cost per view
CPM - ANSWER cost per thousand impressions
campaign objectives - ANSWER brand awareness, video views, consideration,
conversion, catalog sales
Conversion - ANSWER Desired action for a customer. (check out, purchase, sign
up, lead capture, app install)
KPI - ANSWER Key Performance Indicator
, API - ANSWER A mechanism for allowing systems to interact with each other (ex:
Uber using Google Maps)
E-commerce - ANSWER the buying and selling of products and services over the
internet
Algorithm - ANSWER Determine what content people see and how each pin ranks
in the feed
"In-feed" - ANSWER The placement to view a feed of pins without tapping on
them individually
Impression - ANSWER when an ad/pin is served on a pinner feed
View - ANSWER When an ad frame is in 50% of view for 2 consecutive seconds
Engagement - ANSWER When a user interacts with a pin (clicks, saves, close-ups,
comments, carousel card swipes, and video views)
Click - ANSWER When a pinner clicks on an ad and is directed to a URL off
Ad - ANSWER promoted pin
CTA - ANSWER Call to Action
Examples of CTA - ANSWER Buy now, shop this, book now, learn more, etc.
How many pinners are using a mobile version - ANSWER 85%
How many searches are unbranded? - ANSWER 97%
SMB - ANSWER Small to Medium Business (types of businesses we work with
directly)
How many active users are on Pinterest MONTHLY? - ANSWER 400+ million
What are the two placement feeds you can select when setting up a strategy in Ads
Manager? - ANSWER Browse feed and search feed
What is the Ad Manager hierarchy? - ANSWER Account/Business > Campaign >
Ad Group > Ad
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