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PINTEREST SMB CERTIFICATION EXAM STUDY GUIDE
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PINTEREST SMB CERTIFICATION EXAM STUDY GUIDE ...
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PINTEREST SMB CERTIFICATION EXAMSTUDY GUIDE
What is knitting? - ANSWER Collaborating both within your team and across
multiple functions.
What is the hierarchy within Ads Manager? - ANSWER Advertiser> Campaign>
Ad Groups> Ad
What is an impression? - ANSWER When a Pin is served in a Pinner's feed.
What is controlled at the campaign level? - ANSWER Spend cap, Campaign
objective (awareness, traffic, conversion, shopping, video view).
What does CTA stand for? - ANSWER Call to action. EX: Buy now, shop now,
Learn about our brand.
What is controlled at the ad group level? - ANSWER All targeting, budget, start
and end dates, and bid.
What is the ideal aspect ratio of a Pin? - ANSWER 1000x1500 Pixels (2:3)
What is controlled at the pin level? - ANSWER Destination URL, creative,
description.
What are the basic targeting levels (hint: there are 10) - ANSWER Behavioral:
Interests, keywords, audiences, placement, expanded.
Demographic: Location, device, language, gender, age.
What are the 6 ad formats on Pinterest? - ANSWER Standard, Carousel, Standard
Video, Max-Width Video, Collections Ads, Shopping Ads.
What does "flighted" mean about a campaign or ad group? - ANSWER The
campaign or ad group is only set to serve for a limited amount of time.
What do you bid on in a CPV Campaign? - ANSWER You bid on video views
, (Cost PerView).
What do you bid on in a CPM Campaign? - ANSWER You bid on 1000
impressions (Cost per 1000 Impressions).
What is the pricing model for a Conversion Campaign? - ANSWER CPM- Cost Per
Thousand Impressions.
What is the formula for the through Rate? (CTR) - ANSWER Clicks/Impressions
EX: If I serve 100 impressions and 10 people click through 10/100=0.10 or 10%
CTR.
How many monthly users are on Pinterest? - ANSWER 400 Million +
What does the algorithm optimize towards in a Conversion Campaign? - ANSWER
CPA Target
What % of Pinners use Pinterest on mobile? - ANSWER 85%
What % of searches on Pinterest are unbranded? - ANSWER 97%
What does converting your account to a business account on Pinterest give you
exclusive access to? - ANSWER Ads Manager
What are the primary placements for discovering ideas on Pinterest? - ANSWER
Browse (home feed) and Search.
What are the 3 places where promoted ads can be served? - ANSWER Browse,
Search, Related.
What is an Ads Manager? What is it used for? - ANSWER An intuitive,
self-service ads serving tool. To both serve ads and review analytics from those
ads.
What do you bid for in a CPC Campaign? - ANSWER You bid on clicks (Cost Per
Click).
What does "evergreen" mean about a Campaign or Ad Group? - ANSWER The
Campaign or Ad Group is set to run continuously.
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