Exam (elaborations)
PINTEREST CHAPTER 8 EXAM
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PINTEREST CHAPTER 8 EXAM ...
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PINTEREST CHAPTER 8 EXAMWhen was Pinterest founded? - ANSWER March 2010
What year did Pinterest grow to one of the top 10 largest social networking sites? -
ANSWER 2011
How many monthly users are on Pinterest? - ANSWER 459 million
Ages - ANSWER 34% 18-29 year olds
35% of 30-49 year olds
Gender - ANSWER 42% women
15% men
What percentage uses Pinterest to plan purchases? - ANSWER 93%
Brands can leverage Pinterest to increase - ANSWER web traffic
Pinterest components - ANSWER -home feed
-pin
-board
Rich Pins - ANSWER Allow brands to include extra information directly on a pin
Product Pins - ANSWER allows inclusion of pricing information for products
Recipe Pins - ANSWER allow for ingredients, cooking times and serving sizes to
be included in the Pin
Article Pins - ANSWER include a headline, author and story description, allowing
Pinners to share and save stories
App Pins - ANSWER shows an install button so Pinners can download an app
without leaving Pinterest
, Carousel Pins - ANSWER a pin with multiple images that allows pinners to
showcase different features of a product, advertise multiple products at once, or tell
a brand story in chapters
Buyable Pins - ANSWER allow for Pinners to purchase products without leaving
the Pinterest app or website
Shop the Look Pins - ANSWER allow Pinners to find and buy products inside
fashion and home decor Pins
What do you need to provide to start a Pinterest business account? - ANSWER -
email address
- pasword
- business name
- website and business category
What is the Pinterest algorithm based on? - ANSWER - quality of Pins
- quality of the source behind a pin
- a rating assigned by Pinterest to each Pin
______-________ Pins are based on the amount of interactions or number of repins
- ANSWER High-quality
Source Quality - ANSWER determined by how often people pin content from the
website or blog, so it's important that brands add the "Pin it" button to company
websites
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