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Inside LVMH Exam Graded A+
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Inside LVMH Exam Graded A+
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Inside LVMH Exam Graded A+A brand DNA is based on... - ANS-- Heritage
- Values
A brand DNA is based on... - ANS-- Heritage
- Values
A brand DNA is crucial for Maisons as it directly impacts: - ANS-- the product
development
- the communication
- the retailing
- the organization
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system
goals. - ANS-True
A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents
represent at LVMH: - ANS-More than the half of the employees worldwide
A key stake of the luxury retail is to offer exceptional customer experiences. - ANS-True
According to Anne Michaut from HEC Paris, what are the purposes of retail today? -
ANS-- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
According to Anne Michaut, select key principles of Luxury. - ANS-- Consumers have a
range of consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and strong
values.
- Brands can deliver higher perceived value to their customers by expressing their own
values.
According to Bain & Company, by 2030 and within the personal luxury goods market,
the online sales will represent... - ANS-33% of the luxury sales
According to Bain & Company, by 2030, online sales will represent... - ANS-33% of the
luxury sales
According to Bain & Company, China will be the largest market for personal luxury
goods in 2030. - ANS-Agree
, According to Bain & Company, the personal luxury goods market is expected to achieve
an annual growth rate of 1% until 2030. - ANS-False
According to Carole Bildé, her first role as Marketing and Communication Director for
Veuve Clicquot is to... - ANS-engage customers and make Veuve Clicquot the most
desirable Champagne brand
According to Dana from Tiffany and Co., ensuring you have a diverse team in terms of
skill set, proficiencies, thought, behavior and even personality type is critical to boost
innovation and creativity. - ANS-Yes
According to Dana Naberezny, to boost innovation, you need to create an environment,
process and therefore a culture where people have trust and the resources to ideate. -
ANS-Agree
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values. -
ANS-True
According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include ...
- ANS-- Blockchain
- Web3
- 3D
- GenAI
- Immersive experiences
According to Nina Cooper from Parfums Christian Dior, a key challenge in the
omnichannel world is to talk to different customers through various channels while
conveying the same message. - ANS-Agree
According to Nina Cooper from Parfums Christian Dior, each category such as
Fragrance, Make-Up and Skincare has a different purpose for the brand, but all of them
have to be align with the brand DNA. - ANS-True
According to Sage from Tiffany & Co., synchronization and close partnership across
functions is essential to deliver a clear message to clients and consumers. - ANS-Agree
According to Sandrine Crener from HBS and LVMH, we have moved from a traditional
retail model to a new global and omnichannel model. This traditional model was defined
by... - ANS-- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity
According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the
following customer's expectations: - ANS-- Authenticity
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