Exam (elaborations)
COM 107 Exam 1 Detailed Questions and Expert Answers
- Course
- COMSAE
- Institution
- Lake Erie College Of Osteopathic Medicine
COM 107 Exam 1 Detailed Questions and Expert Answers
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COM 107 Exam 1 Detailed Questions and ExpertAnswers
Media Literate - ANS Critiquing the media as informed audiences with a stake in
the outcome
Communication - ANS The creation and use of symbol systems that convey
information and meaning
Culture - ANS The symbols of expression that individuals, groups, and societies use
to make sense of daily life and to articulate their values
Mass media - ANS The cultural industries that produce and distribute
songs ,novels, TV shows, newspapers, movies, etc to large numbers of people
Convergence - ANS Newer forms of technology that disrupt and modify older
forms; all the changes that have occurred over the past decade, and are still
occurring, in media content and within media companies
Mass Communication - ANS The process of designing cultural messages and stories
and delivering them to large and diverse audiences through media channels as old
and distinctive as the printed book and as new and converged as the internet
, Digital Communication - ANS Images, texts, and sounds are converted (encoded)
into electronic signals that are then reassembled (decoded) as a precise
reproduction of a TV picture, magazine article, song, etc
Bloggers - ANS People who post commentary on culture, personal, and political
opinion based Web sites
Senders - ANS authors, producers, and organizations
Messages - ANS programs, texts, images, sounds, and ads
Mass Media Channel - ANS newspapers, books, magazines, radio, television,
internet
Receivers - ANS readers, viewers, and consumers
Gatekeepers - ANS news editors, executive producers, and other media managers
Feedback - ANS citizens and consumers return messages to senders or gatekeepers
through letters-to-the-editor, phone calls, email, web postings, or talk shows
Selective Exposure - ANS people typically seek messages and produce meanings
that correspond to their own cultural beliefs, values, and interests
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