COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024
COM2604 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (817738) - DUE 21 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
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Media Studies: Mass Communication and Media Theory
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COM2604
Assignment 1
Semester 2 2024
(817738) - DUE 21
August 2024
QUESTIONS WITH COMPLETE ANSWERS
[School]
[Course title]
, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024
QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication When we attempt to describe, interpret,
evaluate and predict a phenomenon, in this case mass communication, understanding said
phenomenon is key. Various factors influence this.
1.1 In a short paragraph, present a well-formulated definition of mass communication using your
own examples to substantiate your answer. (5)
1.2 Further to the above, there are various perspectives on mass communication. Briefly mention
each of these and their specific emphasis. (5)
1.3 The theoretical approach you use also holds certain implications for your understanding of
mass communication. Briefly discuss the main characteristics of the two approaches listed
below:
1.3.1 The technological determinism approach. (5)
1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]
QUESTION 1: Approaches to the Study of Mass Communication
1.1 Definition of Mass Communication
Mass communication refers to the process through which a person, group, or organization sends
a message through a channel of communication to a large, anonymous, heterogeneous audience.
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