IMC 104 Final (Ivy) questions and Answers Latest Update Fully Solved 100%
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Course
IMC 104
Institution
IMC 104
1. Spot television advertising gives companies the opportunity to run their ads in individual markets
rather than on a national basis. - True
2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
False, testimonial
3. Coupons account for almost 30 ...
IMC 104 Final (Ivy)
1. Spot television advertising gives companies the opportunity to run their ads in individual markets
rather than on a national basis. - True
2. The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
False, testimonial
3. Coupons account for almost 30 percent of all consumer sales promotions. - False, 70 percent
4. Television advertising is as consumer focused as marketing gets without resorting to personal selling. -
False, internet marketing is
5. Products in highly competitive categories do not benefit from the use of sales promotions. -
False, sales promotions helps attract first time buyers and steal competitor's customers (pg. 218)
6. Direct mail and mobile can be integrated by using a QR code. - True
7. Like advertising, sales promotions tells consumers why they should buy a product. - False, sales
promotion gives the target an incentive to ACT QUICKLY to the advertised message
8. Coupons, sampling and bonus packs are in-store promotions. - True
9. A company's website does not need to reflect the same tone of voice and visual cues as the other
pieces in its IMC campaign. - False, they should match
10. Guerilla marketing is an interactive event used to showcase a brand and attract attention with a
memorable message. - True? her powerpoint said "memorable and often unconventional
encounters" you decide.
11. One of the advantages of utilizing coupons is that the results are easily tracked. -
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