Marketing Management - D174 - WGU
Pre-Assessment: (JNV1)
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - correct answer
Which two concepts are core to marketing? - correct answer Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot
keep up with demand so it's looking at new equipment to sustain its handmade
unique selling proposition and improve production efficiency. Which extended
marketing mix element will the company be focusing on? - correct answer
Process
The founder of a well-known company is focused on keeping and cultivating
profitable current customers by collecting and using real-time customer
information. Which post-marketing concept is the focus of this company? -
correct answer Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - correct
answer Promotion
A local doctor's office is deciding whether to install computer games in the
waiting room to entertain children who are waiting for appointments. Which
macro-level external factor encourages the office to install this technology? -
correct answer Demographic
A company in a competitive industry needs to conduct an internal and external
company analysis to determine future marketing strategies. Which form of
analysis should the company use? - correct answer SWOT
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type
is this categorized as? - correct answer Prospector
, Marketing Management - D174 - WGU
Pre-Assessment: (JNV1)
A cable company's marketing plan states that the company will lower prices
during the next year to attract customers away from competitors. At which
planning level has the statement been written? - correct answer Tactical
A grocery store's marketing plan states that the company will purchase billboard
advertising space during the first three months of the year. At which planning
level has the statement been written? - correct answer Tactical
A law firm hires two new attorneys to accommodate the growing needs of its
largest client. Which of Porter's five forces is this an example of? - correct answer
Power of customers
Which task should a university bookstore that recently purchased new inventory
management software employ a SWOT analysis to accomplish? - correct answer
Identify employee training needs
A mobile phone company wants to employ a dynamic marketing campaign to
separate itself from competitors. Which task should the company employ a SWOT
analysis to accomplish? - correct answer Identify potential channels of
communication
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - correct answer Product adaptation
A company notices that a product sold well in a domestic market but was
stagnant in an emerging international market that had a lower per capita income.
Which factor did the company fail to assess? - correct answer Purchasing power
of the customers in the foreign market
Two companies form a partnership that has allowed them both to enter a market
that would have otherwise been closed due to legal restrictions. Which type of
strategic alliance has occurred? - correct answer Joint venture
A company is finding it critical to develop local government relationships in order
to foster better connections with its local customers. Which organizational
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