HOOTSUITE SOCIAL MARKETING
CERTIFICATION EXAM 2024 ACTUAL
EXAM COMPLETE 350 QUESTIONS
WITH DETAILED VERIFIED ANSWERS
(100% CORRECT ANSWERS) /
ALREADY GRADED A+
when composing photos to share on your channels, a best
practice is to balance the elements of your photo along 3
sections. this is described as - ....ANSWER...the rule of
thirds
when editing a photo in the Instagram app, which filter
would you use to darken the edges of the photo so the
viewer's eye is drawn to the centre -
....ANSWER...vignette
when optimizing youtube page, use _____ for grouping
together relevant videos to viewers progress naturally from
video to video, thus generating more views through their
session - ....ANSWER...playlists
,2|Page
let's say you're looking to increase the visibility of your
company blog. what in addition to SEO tactics, could you
do to make it easy for people to organically find your
previously published posts? - ....ANSWER...link internally
to previoiusly published blog posts
once you've onboarded a participant into the brand
advocacy program, focus on keeping and growing their
commitment and cultivating enthusiasm. at the start, check
in periodically to make sure your new advocate is engaged
and committed. ______ check ins are a good rhythm -
....ANSWER...30, 60, and 90 days
brand voice/persona should be developed after your social
strategy has been implemented for 6 months to see what
kind of voice/persona occurs naturally -
....ANSWER...false
a benefit of using google ads experience is the ____
option, which automatically manages an ad after initial set-
up by determining the most relevant targeting options -
....ANSWER...smart campaign
How many photos will fully populate Twitter media
gallery? - ....ANSWER...6 tweets with photos or videos
,3|Page
How many characters of Twitter bio field appear to
customers in search engine results? - ....ANSWER...140
characters
Where to share branded hashtag for Twitter? -
....ANSWER...Bio area
Twitter Lists can - ....ANSWER...Can be public or private
What is a Twitter list - ....ANSWER...a curated group of
Twitter accounts
Profile Picture - ....ANSWER...(1) use a logo that people
associate with your business
(2) Looks good thumbnail size
(3) logo best choice
Your Twitter "Likes" tab allows you to: -
....ANSWER...curate and display tweets from others that
you have liked and find valuable
, 4|Page
Private Twitter Lists are a great way to -
....ANSWER...keep up with competitors' content without
publicly following them.
On your FB Business page, which feature would you use if
you want to provide your followers with the ability to shop
now, sign up, or contact your organization? -
....ANSWER...Call-to-action button
The FB page moderation feature: - ....ANSWER...prevents
comments that contain certain words from being posted.
Let's you segment your company offerings by target
market and are a great way to focus on different products
separately so you can modify positioning and messaging. -
....ANSWER...LinkedIn Showcase Pages
You should keep the information on your LinkedIn profile
fairly sparse so people are compelled to navigate to your
website for more information about your company.
(True/False) - ....ANSWER...False
Instagram allows you to include clickable links in the
following area(s): - ....ANSWER...Website Field
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