100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
MKTG topic 2 Terms in this set (27) value proposition elevator pitch of products explaining why they are superior to competing goods. Strategic Planning allocate it resources to capitalize on opportunities in the marketplace -long term -situation anal$8.99
Add to cart
MKTG topic 2 Terms in this set (27) value proposition elevator pitch of products explaining why they are superior to competing goods. Strategic Planning allocate it resources to capitalize on opportunities in the marketplace -long term -situation anal
2 views 0 purchase
Course
GED - General Educational Development
Institution
GED - General Educational Development
MKTG topic 2
Terms in this set (27)
value proposition elevator pitch of products explaining why they are superior to competing goods.
Strategic Planning allocate it resources to capitalize on opportunities in the marketplace
-long term
-situation analysis must be conducted before a com...
value proposition elevator pitch of products explaining why they are superior to competing goods.
allocate it resources to capitalize on opportunities in the marketplace
-long term
Strategic Planning
-situation analysis must be conducted before a company can decide on specific
actions
competencies unique characteristics in order to provide a competitive advantage
Market Penetration
Product Development
Strategic choices
Market Development
Diversification
positioning how you are viewed by others relative to your competitors
elements of value functional, emotional, life changing, social impact
STP Marketing model Segmentation, Targeting, Positioning
1. poor targeting
2. lack of clear objective
3. inadequate budget
4. inconsistent messaging
common reasons that marketing efforts fail
5. poor timing
6. failure to adapt
7. lack of differentiation
8. ineffective measurement
-Maslow believes there is no specific order to advance in each section of the pyramid
-the more elements a company has the more customer loyalty and revenue growth
Elements of Value Article -improvement in 3 areas: new product development, pricing, consumer segmentation
-quality was the most important element
-digital firms have the most value stated by consumers
must be conducted before the company can decide on actions.
Situation analysis
MKTG topic 2
marketing environmentally safe products and services in a way that is good for the
Green Marketing
environment
business or product lines within an organization that have their own competitors,
Strategic business units (SBU)
customers, and profit centers.
granting an independent operator the right to use your company's business model,
Franchising
techniques, and trademarks for a fee.
contract manufacturing when companies hire manufacturers to produce their products in another country
an entity that is created when two parties agree to share their profits, losses, and
joint venture
control with one another in an economic activity they joint undertake
direct investment Owning a company or facility overseas.
Offering products that are unrelated to other existing products produced by the
analyzes internal and external environments
diversification strategy organization
-google's acquisition of Motorola
1/2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Denyss. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.99. You're not tied to anything after your purchase.
