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Business Ch 9 and 10 Flashcards _ 100- SURE ANSWERS) Semester 2 2024 - DISTINCTION
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Business Ch 9 and 10 Flashcards _ 100- SURE ANSWERS) Semester 2 2024 - DISTINCTION
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8/10/24, 2:43 PMBusiness Ch 9 and 10
Jeremiah
nn29
Terms in this set (107)
marketing research has three roles: false
descriptive, informative, and predictive.
the last step in the marketing research false
process is to prepare and present the report
in the class example of using a decision true
support system to investigate a sales region's
poor sales, that is, sales failing to achieve
quota, the DSS was able to drill down and
identify "Shanna" as doing a poor job in her
sales position and needing to be dismissed
from her job
the most popular technique for gathering false
primary data is by observation
closed-ended questions encourage a rich, false
depth of thought from the respondents
behavioral targeting involves observing false
consumer's actions, such as a grocery store
over 90 percent of the US population is now true
online, making internet-based research
methods more valid
the difference between a traditional focus false
group and an online focus group is that
there is no moderator in the online group
like there is in a traditional group
a disadvantage of consumer-generated false
media is that it is not yet as credible or
trusted as that of traditional advertising
in the Hefenweizen/wheat beer example true
discussed in class, the problm was that the
researchers should have surveyed beer
distributors instead of beer drinkers
1/8
, 8/10/24, 2:43 PM
when eurasia restaurant, serving eurasian define the problem to be researched
cuisine, first opened along Chicago's
Michigan Avenue, its novelty brought many
diners. however, it turned off the important
business lunch crowd, and sales went into
decline. before conductiong any marketing
research to explain the declining sales,
management needs to:
in contrast to marketing research problems, action oriented
management decision problems are:
all of the following are examples of a first-time physical count of the number of cars passing through an intersection to
secondary data EXCEPT determine the need for a traffic signal
low response rate is a problem commonly mail surveys
associated with
A retailer of sporting goods equipment is observation studies
interested in learning peoples' attitudes,
motivations, and feelings about its product
lines. All of the following are potential
sources for this information EXCEPT:
marketing research should NOT be the perceived costs are greater than the projected benefits
undertaken when
in looking at a decades-old consumer true
report's study of polo shirts in class, tommy
hilfiger was cited as an example of a brand
that had not achieved very strong brand
equity at the time
consumer products that a customer really false
wants and is willing to make a special effort
to shop for and compare different
possibilities are specialty products
it is usually necessary for a firm to use a false
family brand rather than individual brands if it
plans to offer products at different quality
and price levels to different target markets
maxwell house coffee is an example, if true
introduced today, of an effective brand
name that meets many of the rules for
naming a brand
branding has three main purposes: product true
identification, repeat sales, and new product
sales
all sales have an implied warranty under the true
uniform commercial code
convenience products include all of the above
which of the following is true regarding all of the above
shopping products
the consumer product classification system the amount of effort consumers spend to acquire the product
is based on
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