Exam (elaborations)
Packy Moran Final Exam Questions And Answers With Verified Solutions
- Course
- Institution
Packy Moran Final Exam Questions And Answers With Verified Solutions
[Show more]
Content preview
Packy Moran Final Exam Questions And Answers WithVerified Solutions
How has the sport industry's focus changed? ANS focus toward a more profit-oriented approach to business
Management ANS goals to be achieved with limited resources people
Scientific Management ANS "one best way" to perform a job
Human Relations Movement ANS focus on the behavior of people and the human components in the
workplace rather than on the scientific approach to performing a task
Organizational Behavior ANS advantage within organizations that comes through human resources and how
they are managed
Functional Areas ANS planning, organizing, leading, evaluating
Planning ANS defining organizational goals and determining the appropriate means to reach them
Planning Process ANS establishing organizational mission statements, goals, objectives, tactics, roles, and
evaluation
Organizing ANS what types of jobs need to be performed and who will be responsible for these jobs
Position Descriptions ANS defining tasks and responsibilities for each position
Position Qualifications ANS what is needed in the person to fulfill the position
Staffing ANS recruitment and selection
Leading ANS directing the activities of employees to accomplish the organizational goal
,Delegation ANS assigning responsibility to employees
Evaluating ANS measuring and ensuring progress towards the goal
Sport Marketing ANS activities designed to meet the needs and wants of sport consumers
Relationship Marketing ANS marketing of products and services and the retention of volunteers
Target Markets ANS group of consumers to whom a product is marketed
International Management Group (IMG) ANS invented sport marketing in 1960s
Sport Broadcasting ANS change from factual reporting to sport entertainment aimed at the masses
Arledge's Innovations ANS instant replay, multiple cameras, crowd mics, and sideline interviewers
Sponsorship ANS acquisition of rights to affiliated or directly associated with a product or event
Two forces that impacted sport sponsorship ANS Nike. and Mark McCormack
Who endorsed Arnold Palmer? ANS Mark McCormack
Who endorse Michael Jordan and created Air Jordan? ANS Nike
Ambush Marketing ANS goodwill associated with an event without becoming an official sponsor
Bill Veeck ANS baseball team owner
realized that to operate a successful and profitable franchise, one could not totally depend upon the success of the
team to generate capacity crowds so he created promotions
, Matt Levine ANS developed "audience audit" and used intercepts and focus groups to gather marketing
information
Marketing Mix ANS the controllable variables to satisfy a target group
Four P's ANS product, price, place, promotion
Five P's ANS includes public relations
"Core Product" ANS benefit that consumers seek
Unpredictability Advantage ANS promote the fact that fans don't want to miss out on a chance to see who wins
Unpredictability Disadvantage ANS cannot entice people to attend by promising success for a particular athlete
or team
Mass Marketing ANS marketing products to every possible consumer in the marketplace
Segmentation ANS identifying subgroups of the overall marketplace based on age, income level, ethnicity,
geography, or lifestyle
Fan Identification ANS sense of oneness with or belonging to an organization
Customer Relationship Marketing ANS build long-term relationships with customers
Key communication skills for sport marketing ANS oral communication, written communication, data analysis
skills, computer capabilities, personnel management, sales, education
Current issues for sport marketers ANS rising of costs of attending a sporting event
clutter marketplace
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nipsey. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76462 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now