COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (695941)- DUE 14 August 2024
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Course
Marketing Communication (COM3701)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (695941)- DUE 14 August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9..... QUESTION 1
CuppaJoe is a ground coffee supplier and manufacturer that has a reputation for ethically ...
TABLE OF CONTENTS
INTRODUCTION ........................................................................................................ 3
1. QUESTION 1: CUPPAJOE MARKETING CAMPAIGN .......................................... 3
1.1. Marketing management .................................................................................... 3
1.2. Marketing plan for CuppaJoe’s new ground coffee range ................................ 4
QUESTION 2: MUDDY FEET INTEGRATED COMMUNICATION CAMPAIGN ......... 6
2.1. Communication campaign ................................................................................ 6
2.2. Key elements of phase 1 (the assessment phase) that Muddy Feet needs to
address within their communication campaign. ....................................................... 7
1. Identify the Communication Problem or Opportunity ........................................ 7
2. Conduct a Situation Analysis............................................................................ 8
3. Identify the Communicator ............................................................................... 8
4. Identify the Communication Planner ................................................................ 8
5. Define the Target Audience.............................................................................. 8
2.3. Media selection................................................................................................ 9
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CONCLUSION .......................................................................................................... 10
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