Editorial Writing Midterm Exam
Questions with Correct Answers
Define added value - Answer-beyond that which is reported in the breaking news story.
This
Define inductive and deductive reasoning - Answer-examine objectively examples and
arrive at a generalization
moving from generalization to specific illustration.
Define bias - Answer-Though the lack of evidence for this argument is hotly disputed,
many Americans think the media report the news unfairly, from a liberal perspective.
There are also many so-called news outlets with a conservative bias (think of Fox news,
talk radio)
What is the fundamental difference between news reporting and editorial writing? -
Answer-reporting is objective and detached, while editorial writing is subjective and
passionate.
What are the basic goals of all opinion writers? - Answer-1. serve your public
2. provide a forum-a marketplace of ideas-for readers, community, nations
3.be society's watchdog
4.inform and guide your readers to cause change
How do editorial writers build credibility? - Answer-Follow the code of ethics, avoid
conflicts of interests, report and write with honesty, don't just focus on the bad, keep
record straight, follow your conscience.
Define Marketplace of ideas - Answer-a forum rationale for freedom of expression
Define society's watchdog - Answer-stand guard in the night while other sleep. watch.
Define Fourth estate - Answer-the idea that the media, on behalf of the public, are
independent counterbalances to three other estates (the executive, legislative, and
judicial branches of government) the media is on behalf of the public. as a writer we
should monitor to comment on and criticize power. you must remain independent and
serve public's interest while doing so.
In researching their audiences, what three types of markets do editorial writers
measure? - Answer-Geographic, demographic, and psychographic
, In what ways is magazine editorial writing different from opinion writing for newspapers?
- Answer-Magazine editorials differ from newspaper editorials because of three factors:
the audience, tailoring of content, and their frequency of publication.
What skills and character traits identify the professional opinion writer? - Answer-strong
reporting skills, intimate knowledge for their subject, knowledge of authorative sources,
cutting edge instincts, writing ability that is business like and beautiful.
What are the two general types of writing that columnists may use? - Answer-
businesslike style that translates complex matters into terms easily understood by
readers or dazzling keyboard matters artistry that yields fluid and beautiful.
What is the main objective of a professional opinion writer? - Answer-know your
objective
What are the characteristics of each type of market study? - Answer-Geographic-The
audience's location. The city where a newspaper or magazine is published; or where a
broadcast's signal can reach listeners or viewers. No geographic limits to Internet sites.
demographic- The audience described by age, race, income, education level and other
demographic characteristics. Even if your demographic is high-income, conscientious
editorial writers also strive to give voice to all members of the community from all walks
of life.
psychographic- The audience's attitudes and beliefs. May be conservative or liberal
political views, religious values, cultural background, special interests in the
environment or finance or music, etc.
What strategies do news organizations use to select issues for editorials? - Answer-...
Define Editorial board - Answer-consists of 7 people. Selects issues for comment in
editorials, which represent the paper's the paper's institutional position (as contrasted
with local and syndicated columnists who write commentary and opinion under their
own bylines. Assigning labels to opinion writers. Select topics and debate on the
positions.
Define advisory board - Answer-serve as critics/counselors and sources of feedback as
to our numerous journalistic shortcomings and our rare complicity in random acts of
modest competence- created from selected community leaders.
Define focus group - Answer-can deliver probing, in-depth critiques that often emerge in
more informal settings. Group members can be assigned to study editorials in advance
of meetings and arrive ready to discuss how they cover local issues.
How do opinion writers apply in-depth research and reporting to their work? - Answer-1.
Identify issues precisely. Focus on the matter of primary importance.
Questions with Correct Answers
Define added value - Answer-beyond that which is reported in the breaking news story.
This
Define inductive and deductive reasoning - Answer-examine objectively examples and
arrive at a generalization
moving from generalization to specific illustration.
Define bias - Answer-Though the lack of evidence for this argument is hotly disputed,
many Americans think the media report the news unfairly, from a liberal perspective.
There are also many so-called news outlets with a conservative bias (think of Fox news,
talk radio)
What is the fundamental difference between news reporting and editorial writing? -
Answer-reporting is objective and detached, while editorial writing is subjective and
passionate.
What are the basic goals of all opinion writers? - Answer-1. serve your public
2. provide a forum-a marketplace of ideas-for readers, community, nations
3.be society's watchdog
4.inform and guide your readers to cause change
How do editorial writers build credibility? - Answer-Follow the code of ethics, avoid
conflicts of interests, report and write with honesty, don't just focus on the bad, keep
record straight, follow your conscience.
Define Marketplace of ideas - Answer-a forum rationale for freedom of expression
Define society's watchdog - Answer-stand guard in the night while other sleep. watch.
Define Fourth estate - Answer-the idea that the media, on behalf of the public, are
independent counterbalances to three other estates (the executive, legislative, and
judicial branches of government) the media is on behalf of the public. as a writer we
should monitor to comment on and criticize power. you must remain independent and
serve public's interest while doing so.
In researching their audiences, what three types of markets do editorial writers
measure? - Answer-Geographic, demographic, and psychographic
, In what ways is magazine editorial writing different from opinion writing for newspapers?
- Answer-Magazine editorials differ from newspaper editorials because of three factors:
the audience, tailoring of content, and their frequency of publication.
What skills and character traits identify the professional opinion writer? - Answer-strong
reporting skills, intimate knowledge for their subject, knowledge of authorative sources,
cutting edge instincts, writing ability that is business like and beautiful.
What are the two general types of writing that columnists may use? - Answer-
businesslike style that translates complex matters into terms easily understood by
readers or dazzling keyboard matters artistry that yields fluid and beautiful.
What is the main objective of a professional opinion writer? - Answer-know your
objective
What are the characteristics of each type of market study? - Answer-Geographic-The
audience's location. The city where a newspaper or magazine is published; or where a
broadcast's signal can reach listeners or viewers. No geographic limits to Internet sites.
demographic- The audience described by age, race, income, education level and other
demographic characteristics. Even if your demographic is high-income, conscientious
editorial writers also strive to give voice to all members of the community from all walks
of life.
psychographic- The audience's attitudes and beliefs. May be conservative or liberal
political views, religious values, cultural background, special interests in the
environment or finance or music, etc.
What strategies do news organizations use to select issues for editorials? - Answer-...
Define Editorial board - Answer-consists of 7 people. Selects issues for comment in
editorials, which represent the paper's the paper's institutional position (as contrasted
with local and syndicated columnists who write commentary and opinion under their
own bylines. Assigning labels to opinion writers. Select topics and debate on the
positions.
Define advisory board - Answer-serve as critics/counselors and sources of feedback as
to our numerous journalistic shortcomings and our rare complicity in random acts of
modest competence- created from selected community leaders.
Define focus group - Answer-can deliver probing, in-depth critiques that often emerge in
more informal settings. Group members can be assigned to study editorials in advance
of meetings and arrive ready to discuss how they cover local issues.
How do opinion writers apply in-depth research and reporting to their work? - Answer-1.
Identify issues precisely. Focus on the matter of primary importance.
