Chapter21 Questions with complete solution language - correct answer method of human communication, either written or spoken; we string together words which are assigned meanings, because of this these words have power to persuade
symbol - correct answer something that stands for/represents ...
Chapter 7: Language and Persuassion
language - correct answer ✔method of human communication, either written
or spoken; we string together words which are assigned meanings, because
of this these words have power to persuade
symbol - correct answer ✔something that stands for/represents something
else; can be arbitrary words, images, behaviors
symbols as arbitrary and conventionalized - correct answer ✔they are
arbitrary meaning that they could have been anything, Ex: pig could have
easily been garp
denotative vs. connotative meanings - correct answer ✔the denotative
meaning is the words direct, explicit dictionary definition; the connotative
meaning is the the thoughts and emotions associated with it
ultimate terms - correct answer ✔words or phrases that are highly revered,
widely accepted, and carry special power in culture
god terms - correct answer ✔first type of ultimate term; carry the greatest
blessing in culture and demand sacrifice or obedience (Ex: fact, family values,
or critical thinking)
devil terms - correct answer ✔the second type of ultimate term; are
percieved by culture as associated with the absolute abhorrent and disgusting
(Ex: Nazi, dead-beat dad, or hate crime)
charismatic terms - correct answer ✔the third type of ultimate term; unlike
god and devil terms, which are associated with someting observable, these,
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