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Marketing Communication
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, COM3701 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (695941)- DUE 14 August 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
QUESTION 1 CuppaJoe is a ground coffee supplier and
manufacturer that has a reputation for ethically sourcing coffee
from sustainable farms. You are the marketing manager of
CuppaJoe and you are expected to launch a marketing campaign
for a new range of ground coffees to the local market. Refer to
the above statement and answer the following questions: 1.1 In
your own words, explain what marketing management is. (5) 1.2
Describe how you would develop a marketing plan for
CuppaJoe’s new ground coffee range. (15)
1.1 Explanation of Marketing Management
Marketing management is the process of planning,
implementing, and overseeing marketing strategies and activities
to effectively promote and sell products or services. It involves
identifying customer needs, developing products or services that
meet those needs, and creating strategies to reach target markets.
Key components include:
1. Market Research: Understanding market trends, customer
preferences, and competitive dynamics to inform decisions.
2. Strategy Development: Crafting strategies that align with
business objectives, including positioning, branding, and
pricing.
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