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BUS 104 BMCC FINAL EXAM QUESTIONS AND ANSWERS (100% PASS)
BUS 104 BMCC FINAL EXAM QUESTIONS AND ANSWERS (100% PASS)
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©PREP4EXAMS@2024 [REAL EXAM DUMPS] Thursday, July 18, 2024 5:35 PMBUS 104 BMCC FINAL EXAM QUESTIONS
AND ANSWERS (100% PASS)
Marketing - ✔️✔️the commercial processes involved in promoting and selling and distributing a
product or service
utility - ✔️✔️Ability or capacity of a good or service to be useful and give satisfaction to someone.
the ability of a good or service to satisfy a human need
four p's of marketing - ✔️✔️product, price, place, promotion
marketing concept - ✔️✔️states that businesses must satisfy customers' needs and wants in order
to make a profit
marketing mix - ✔️✔️product, price, place, promotion
influences of buying power - ✔️✔️Inflation increases consumer prices over a period of time and
reduces consumer purchasing power. Consumers living in economies of high inflation must use
more dollars to purchase a basic amount of goods.
consumer products - ✔️✔️products and services used by people for their personal use
industrial products - ✔️✔️products purchased for further processing or for use in conducting a
business
impulse buy - ✔️✔️the buying of goods without planning to do so in advance, as a result of a
sudden whim or impulse
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