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COMM 345 EXAM 1 TAMU QUESTIONS AND ANSWERS (100% PASS)
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COMM 345 EXAM 1 TAMU QUESTIONS AND ANSWERS (100% PASS)
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©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Monday, July 29, 2024 12:15 PMCOMM 345 EXAM 1 TAMU QUESTIONS AND
ANSWERS (100% PASS)
What do media industries do? - ✔️✔️create and distribute content
intellectual property - ✔️✔️A product of the intellect, such as an expressed idea or
concept, that has commercial value.
content creator - ✔️✔️the person or entity responsible for creating the original website
content
content distributor - ✔️✔️the person or entity who distributes the content of and provides
a platform for creators
difference between content creator and distributor today - ✔️✔️The lines between
creators and distributors are beginning to be blurred; with many entities handling both
functions at once
(EX: Netlfix, YouTube)
How is media "non-utilitarian"? - ✔️✔️Maslow's Hierarchy of needs indicates that
It's not necessary to live
mass media - ✔️✔️information targeted for large, undifferentiated audiences
(EX: Nickelodeon)
niche media - ✔️✔️targets narrow, specific audiences
(EX: Twitch Streamers)
public sphere - ✔️✔️a place in the public eye of society for debate and exchanging of
ideas
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, ©PREP4EXAMS@2024 [REAL-EXAM-DUMPS] Monday, July 29, 2024 12:15 PM
dangers of government/corporate control over the public sphere - ✔️✔️less journalistic
objectivity, manipulation of the masses
agency - ✔️✔️autonomy/independence
circumscribed agency - ✔️✔️First principle of media agency; those in the media industry
have some independence, but it's limited due to their corporate cultures and superiors
(A reporter may have agency to pursue a story how they see fit
However, a producer or editor may decide not to run that story)
ideological agency - ✔️✔️Second principle of media agency; Media may control the
ideological content of their information, but it'd nearly impossible to know the impact it
will have on our society
(Will people still adhere to their attitudes and biases, no matter what the media report?
(confirmation bias?)
Do people ever watch/read/listen to something they dislike, just for the "entertainment"
of it?
Do we love to hate things?)
cultures of production - ✔️✔️Third principle of media agency; media producers are often
isolated from audiences
(This isolation tends to influence creators to reproduce norms and ideologies
unintentionally
Much more the environment influencing the person than the person influencing the
environment
Tending to produce the same material because it's always what the audience has
wanted)
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