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OSU chapter 1 BA 223 Terms in this set (20) Marketing creating, communicating and delivering VALUE (the point where the product, service, idea come together with customers, and the EXCHANGE that happens at that point. Marketing is not about selling stuf$7.99
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CIMP - Certificate In Investment Performance Measurement
CIMP - Certificate in Investment Performance Measurement
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OSU chapter 1 BA 223 Terms in this set (20) Marketing creating, communicating and delivering VALUE (the point where the product, service, idea come together with customers, and the EXCHANGE that happens at that point. Marketing is not about selling stuf
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CIMP - Certificate in Investment Performance Measurement
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CIMP - Certificate In Investment Performance Measurement
OSU chapter 1 BA 223
Terms in this set (20)
Marketing creating, communicating and delivering VALUE (the point where the product, service, idea come together with customers, and the EXCHANGE that happens at that point. Marketing is not about selling stuff it's about satisfying needs
Marke...
OSU chapter 1 BA 223
Jeremiah
Terms in this set (20)
creating, communicating and delivering VALUE (the point where the product, service,
Marketing idea come together with customers, and the EXCHANGE that happens at that point.
Marketing is not about selling stuff it's about satisfying needs
A written document composed of an analysis of the current marketing situation,
opportunities and threats for the firm, marketing objectives and strategy specified in
Marketing Plan
terms of the four Ps, action programs, and projected or pro forma income (and other
financial) statements.
Marketing Mix Product, Price, Place, Promotion
product the thing which we create value for the customer
place activities to deliver the product when or where they want it
price The amount of money exchanged for a good or service/ what the customer is giving up
any form of communication used to inform, persuade, or remind about the good or
promotion
service
Types of marketing B2B, B2C, C2C
B2B (business-to-business) the process of selling merchandise or services from one business to another
B2C (business-to-consumer) the process in which businesses sell to consumers
C2C (consumer-to-consumer) the process in which consumers sell to other consumers (ebay, etsy)
Production era ,
Evolution of the Marketing Concept Sales era,
Market era, value based marketing era
Production-Oriented Era a good product will sell itself
Focus is on aggressive sales techniques.
Worries more about transaction numbers
Sales Orientation Era
Key question: how can we sell more of what we have?- personal advertising and
selling.
after the war manufacturers had to turn their focus from the war to making consumer
Market-Oriented Era
products.- understanding and satisfying consumers needs
OSU chapter 1 BA 223
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